Jewett-Cameron Marks Major Milestone with Over 300 Lifetime Steel Post® Displays in Major Retailers
Jewett-Cameron Trading Company, a leader in outdoor space enrichment through innovative products, has reached a pivotal achievement by establishing over 300 Lifetime Steel Post® in-store displays across The Home Depot and Lowe’s Home Improvement retail locations. The strategic placement of these displays ahead of the fence building season is set to meet the growing demand for durable, labor-saving fencing solutions among both professional contractors and DIY homeowners.
As of the announcement, the displays are featured in a total of 334 locations, marking a significant milestone for Jewett-Cameron’s expansion in the market. The company's CEO and President, Chad Summers, expressed his enthusiasm, saying, “Reaching 334 locations between The Home Depot and Lowe’s Home Improvement retail locations with our Lifetime Steel Post® displayer program is a significant achievement for Jewett-Cameron. Our goal is to provide both professionals and homeowners with fence solutions that last while also streamlining the installation process.”
The Revolutionary Lifetime Steel Post®
Jewett-Cameron’s Lifetime Steel Posts® are a game-changer in the fence-building industry, offering a maintenance-free, long-lasting alternative to traditional wooden fence posts. Unlike wood posts, which are prone to rotting, decaying, and weakening over time, Lifetime Steel Posts® are engineered to withstand the test of time with a corrosion-resistant design. These posts are available in various lengths and come in galvanized and black powder-coated finishes, ensuring both durability and aesthetic appeal.
The key innovation behind Lifetime Steel Posts® is their installation process. Traditional wood fence posts require large post holes and extensive use of concrete, leading to labor-intensive and costly installation. In contrast, the Lifetime Steel Post® requires smaller diameter post holes and less concrete, significantly reducing both the material and labor costs. Furthermore, these posts can be easily driven directly into the ground using hydraulic post drivers, eliminating the need for concrete altogether. This method saves professionals valuable labor time and further reduces costs.
The wider flange of the Lifetime Steel Post® provides added strength, ensuring that the posts can handle the weight and pressure of a fence while withstanding environmental challenges. The enhanced strength and ease of installation make this product particularly attractive to contractors working on large-scale fencing projects or homeowners looking to complete DIY fence installations efficiently.
Strategic Retail Expansion and Customer Education
The in-store Lifetime Steel Post® display program is a cornerstone of Jewett-Cameron’s strategy for 2025, aimed at increasing accessibility to innovative steel fence post solutions. By positioning these displays in prominent retail locations, Jewett-Cameron ensures that both professionals and DIY homeowners can easily discover the benefits of using steel fence posts for their projects.
“By increasing accessibility and education on steel fence post solutions and no-sag steel gate frames, Jewett-Cameron is helping users make a more informed choice that improves fence longevity and durability while reducing labor and maintenance costs,” said Summers. The displays provide customers with a hands-on experience, showcasing the ease of installation and long-term benefits of using Lifetime Steel Posts®. This strategy not only enhances customer engagement but also positions Jewett-Cameron as a leading provider of high-quality, long-lasting fencing solutions.
In addition to steel posts, Jewett-Cameron’s Adjust-a-Gate® steel frame gate kit complements the Lifetime Steel Posts®, offering a comprehensive solution for building secure, durable fences. This combination ensures that the entire fencing system is built to last, providing greater value and peace of mind for users.
A Bright Future for Jewett-Cameron’s Fencing Solutions
Jewett-Cameron’s continued expansion into new retail locations and the growing popularity of their innovative products signal a bright future for the company. As Summers explained, “As Jewett-Cameron continues to expand, we remain committed to innovation, durability, and efficiency in fence construction. More stores are set to feature the Lifetime Steel Post® displayer throughout 2025, further solidifying our presence as a top fence post solution.”
The Lifetime Steel Post® program is a critical component of Jewett-Cameron’s larger vision for the future of fence installation. By offering professionals and DIYers a more sustainable, efficient, and cost-effective option, Jewett-Cameron is positioning itself as a leader in the outdoor products market. The combination of steel posts and no-sag gate frames provides a complete solution that reduces installation time, minimizes maintenance, and ensures a longer-lasting fence.
