Pioneering Women Launch YFO Trading to Revolutionize Steel Business
In an exciting development for the steel industry, Selen Sanal, a board member of PASİD, Turkey’s Stainless Industrialists and Businesspeople Association, and Deniz Boztepe, a prominent Turkish businesswoman, have partnered to establish YFO Trading. The new venture will initially focus on the sale of stainless steel products within the Turkish Republic of Northern Cyprus, with an eye on expanding into the European market.
This collaboration marks a significant milestone for women entrepreneurs in the traditionally male-dominated steel industry. By combining their business acumen and expertise, the two women are poised to reshape the region’s market dynamics.
Expanding Services and Reaching New Markets
YFO Trading’s business model is built on a comprehensive approach to steel production and distribution. Initially, the company will operate as a retail trading hub, sourcing stainless steel products and supplying them across TRNC. However, the company has ambitious expansion plans that go beyond simple trading. The duo aims to introduce welding and bending services, which will enable them to cater to a wider array of customers and industries.
Looking to the future, YFO Trading intends to enhance its operations by adding a laser cutting machine to its service offerings. This equipment will allow them to expand their production capacity, meet domestic demand more efficiently, and even supply customized products to various industries, making the company a one-stop solution for all stainless steel needs.
Value-Added Production and Green Line Regulation Opportunities
Both Sanal and Boztepe are committed to driving the local production of stainless steel products within TRNC, aligning their business goals with the Green Line Regulation. This regulation facilitates the export of goods from the TRNC to Southern Cyprus, offering a unique opportunity for YFO Trading to access Southern Cyprus and expand their reach to European markets.
According to Boztepe, their primary objective is not only to import and sell products but to create value-added products that go beyond traditional buying and selling. By shifting the focus to local production, YFO Trading will not only cater to the growing demand within TRNC but also serve international markets, particularly in Europe, with high-quality, custom steel products.
Strategic Vision for the Future
With the growing demand for stainless steel in industries like construction, automotive, and manufacturing, the future of YFO Trading looks promising. Their plans to expand into the European market, especially targeting Southern Cyprus, aligns perfectly with regional trade regulations, allowing the company to tap into a broader customer base.
Through the integration of welding, bending, and laser cutting technologies, YFO Trading is positioning itself as a key player in the steel industry. By emphasizing value-added production, the company aims to not only fulfill the local demand but also become a significant exporter, expanding its presence beyond Northern Cyprus.
Sanal and Boztepe’s dedication to fostering growth within the Turkish steel industry while adhering to sustainable practices sets a powerful example for future entrepreneurs. Their commitment to local production, innovation, and regional trade regulations underpins their strategy to carve out a successful, long-term presence in the competitive steel market.
