According to a recent report by the Turkish daily newspaper Dünya, Fuat Tosyalı, chairman of the executive board of Tosyalı Holding, shared the company’s ambitious plans for the coming years. The Turkish conglomerate has set a goal to increase its turnover to over $9 billion in 2024, with an export target of approximately $3 billion. This growth strategy comes at a time when the company is looking to bolster its position in a rapidly evolving global market, driven by challenges such as geopolitical tensions, economic volatility, and shifting market dynamics.
Tosyalı Holding, one of Turkey’s leading industrial groups, intends to focus heavily on sustainability and innovation in 2025. The company plans to invest significantly in research and development (R&D), renewable energy resources, and artificial intelligence based technologies. These investments will prioritize enhancing operational efficiency, scalability, and sustainable practices to remain competitive in an increasingly green-conscious global market. By integrating advanced technologies and focusing on energy efficiency, Tosyalı aims to future-proof its operations while contributing positively to the environment.
Reflecting on 2024, Tosyalı acknowledged the challenges posed by the ongoing green transition, which has reshaped industrial practices across the globe. The company also highlighted the effects of geopolitical instability and trade disruptions on the global economy. Raw material prices and commodity costs have been particularly volatile, impacting industries worldwide, including steel manufacturing, where Tosyalı plays a significant role.
Tosyalı noted that Europe, Turkey’s primary market, is currently grappling with slow economic growth. The European economy has faced difficulties stemming from inflationary pressures and the broader effects of the global energy crisis. On the other hand, China’s surplus steel production, which it continues to export in large quantities, has further affected market conditions. These factors have compounded the challenges for Tosyalı, especially considering the tight monetary policies implemented by Turkey to curb inflation, which have slowed down domestic economic activities.
Additionally, Tosyalı voiced concerns about the potential re-election of former U.S. President Donald Trump. His return to office could influence global trade policies, particularly with the prospect of resumed trade wars, which may impact Turkish exports and the overall business environment. As a key player in the steel industry, Tosyalı is closely monitoring these developments, understanding that changes in global trade dynamics could have direct consequences for its business.
Despite these challenges, Tosyalı’s commitment to innovation and sustainability remains steadfast. The company’s strategy to focus on green technologies and streamline its operations through AI and renewable energy aligns with broader global trends toward decarbonization and efficiency. With the goal of further strengthening its position in the international market, Tosyalı Holding is positioning itself as a forward-thinking company ready to tackle both current and future market challenges. As the company invests in its long-term growth and adapts to global trends, Tosyalı’s path toward achieving its $9 billion turnover and $3 billion export target appears promising, despite the global uncertainties it faces.
