Milan Fashion Week has officially commenced, and Moschino, under the creative direction of Adrian Appiolaza, kicked things off with a delightfully quirky spin. While the week started slowly, Appiolaza's inaugural menswear collection was primed to get the party started, bringing Moschino's signature theatrics to the Spring/Summer 2025 season.
The show took place in an alfresco venue bathed in Italian sunshine, adorned with charming wooden chairs and piles of luggage in all shapes and sizes. Digital heartbeats set the rhythm, transitioning into classic local songs before colliding with club-ready techno beats. Moschino's "LOST AND FOUND" collection playfully reflected the journey of everyday citizens, from the city to the office, pizzerias, and football games, all while breaking the rules of traditional daily uniforms.
The co-ed collection featured menswear for SS25 and womenswear for Resort 2025, marching side by side while seamlessly standing alone. The first look set the tone with an air of mystery, featuring an oversized trench coat and a dramatic top hat. Survival tailoring was packed with essentials for life on the go, ornamented with dozens of pockets to carry key cards, pens, phones, credit cards, and more. Sunnyside-up eggs cracked on genderless pinstriped suits, while Italian cuisine sizzled on pizza and watermelon clutches.
Illustrative notes were pinned to form-fitting outerwear, shredding coats like discarded paperwork, symbolizing the desire to escape the midday slump. Italy's iconic red, white, and green flag hues landed on co-ed looks with bouncing football prints woven into knitwear destined for the pitch. Colosseum-inspired architecture lined silk shirting with an ancient feel, heading to the seaside in cascading picnic-pressed blazers with dangling gingham accents.
Models emerged from the shower in towel robes and croissant accessories, preparing for showtime while carrying Moschino toiletry bags down the runway. Appiolaza's final looks paid tribute to 1990s Italian summertime, daydreaming about the countryside with slouchy coveralls, blooming ruffled skirts, and animalistic graphics that completed the collection.
The show was a testament to Moschino's ability to blend theatricality, humor, and fashion, creating a whimsical odyssey that celebrated the Italian lifestyle. As Milan Fashion Week continues, Appiolaza's creative vision and ability to capture the essence of Italian culture through fashion have solidified Moschino's position as a boundary-pushing brand that embraces the extraordinary.
