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Balmain Celebrates 30 Years of The Lion King with Apparel Collection

Synopsis: Balmain, the renowned French fashion house, is collaborating with Disney to celebrate the 30th anniversary of the iconic film The Lion King. The limited-edition range of apparel and accessories marks the first collaboration between Disney and Balmain. Balmain Creative Director Olivier Rousteing, who was captivated by The Lion King as a child, has designed the collection to reflect the film's themes of heritage, family, and the circle of life. The collection features Balmain's signature silhouettes as well as designs inspired by Africa's weavings, patterns, and embroideries.
Thursday, July 11, 2024
Balman
Source : ContentFactory

In a sartorial celebration of the 30th anniversary of Disney's beloved classic, The Lion King, Balmain, the esteemed French fashion house, has unveiled a captivating limited-edition apparel and accessories collection. This marks the first-ever collaboration between the iconic brand and the entertainment giant, a union that promises to captivate the hearts and wardrobes of fans worldwide.

The driving force behind this remarkable partnership is Balmain's Creative Director, Olivier Rousteing, who was only nine years old when The Lion King first graced the silver screen. The indelible impact of the film's incredible mix of music, images and emotions has remained with Rousteing ever since, shaping his creative vision and personal journey.

Working on this collaboration was a dream come true, Rousteing enthused. I was only nine years old when The Lion King was first released, but still today, almost three decades later, I only need to close my eyes to replay that incredible mix of music, images and emotions. The lessons that I absorbed, as I sat, absolutely transfixed by what was happening on the giant screen in front of me, have remained with me for my entire life.

Rousteing's deep-rooted connection to the film's themes of heritage, family, and the circle of life has profoundly influenced the design process. The collection features Balmain's signature silhouettes, seamlessly blending the brand's sartorial elegance with the vibrant aesthetics of Africa's weavings, patterns, and embroideries.

By celebrating where we come from, we can clearly see where we are headed, that statement really says it all for me, Rousteing added. It is, of course, a key theme of The Lion King. It also explains my design process at Balmain, where I constantly reference the house's extraordinary history. But, more personally, it reflects my own long search for answers about my origin.

Rousteing's personal journey as an adopted child has further imbued the collection with a profound sense of meaning and emotion. And that's why returning to Africa to work on the collection's short film was such an incredibly moving experience for me. It released that same wave of emotions that I experienced when I first viewed The Lion King, all those many years ago. For, as you can imagine, watching that solitary lion cub construct his own unique and chosen family, while searching for truth about his heritage, hit me, an adopted child, particularly hard.

In a move that celebrates the next generation of African creatives, the Balmain x Disney collaboration has also spotlighted the work of young talents from the continent. South African painter Nika Mtwana and Cameroonian artist Enfant Precoce have each contributed Afrofuturistic artworks that have been adapted into the collection's vibrant prints and patterns.

This collaboration continues Disney's lasting legacy of working with global visionaries and spotlighting future generations of creatives, said Tasia Filippatos, President of Disney Consumer Products. In celebration of the 30th anniversary of 'The Lion King,' Olivier Rousteing and the team at Balmain created a vibrant and powerful collection, beautifully capturing the heart and essence of the iconic film and the spirit of Africa.

The Disney x Balmain: The Lion King collection will launch on July 8th, available online at Balmain.com and across the globe at Balmain addresses and leading fashion boutiques. This sartorial symphony, a harmonious blend of Disney's timeless storytelling and Balmain's unparalleled craftsmanship, promises to captivate the fashion world and delight fans of The Lion King for years to come.