Florence by Mills, launched in 2019 by Millie Bobby Brown, has quickly made a mark in the fashion and beauty industries with its youthful appeal and eco-conscious ethos. The brand's latest venture into fashion accessories marks a significant expansion, focusing on eyewear in collaboration with Mondottica Group, renowned for its expertise in quality construction and stylish design.
"We are thrilled to partner with florence by mills," said Tony Pessok, CEO of Mondottica Group. "Millie Bobby Brown's global influence is undeniable, and our collaboration merges her unique vision with our commitment to crafting eyewear that blends style with sustainability."
The partnership, brokered by IMG, leverages Mondottica Group's proficiency in eyewear manufacturing to introduce the SUN24 and Optical 24 collections. These collections feature pastel-colored acetates and metal frames adorned with the iconic florence by mills lightning bolt, a signature of the brand's youthful and vibrant aesthetic.
What sets these eyewear collections apart is their dedication to sustainability. Made from renewable acetate and incorporating significant amounts of certified recycled content, each pair reflects Brown's commitment to environmental stewardship. This aligns seamlessly with florence by mills' broader mission of promoting eco-conscious practices across their product offerings.
"Mondottica Group's dedication to quality construction and their understanding of global fashion trends make them the ideal partner for us," commented Millie Bobby Brown. "Together, we've created eyewear that not only embodies our brand's ethos but also resonates with the values of our environmentally aware audience."
The SUN24 collection emphasizes stylish sun protection, featuring UV-protective lenses and durable yet lightweight frames suitable for everyday wear. On the other hand, the Optical 24 collection offers fashionable prescription eyewear options that combine functionality with the brand's distinctive flair.
The collaboration represents a strategic move for both brands, capitalizing on Brown's star power and Mondottica Group's global reach to capture the attention of fashion-forward consumers worldwide. As the fashion industry increasingly emphasizes sustainability, this partnership underscores the importance of eco-
