As the summer season blossoms, James Avery Artisan Jewelry has unveiled its latest collection, a harmonious blend of hand-enameled charms, celestial-inspired styles, and artful designs that pay homage to the flora and fauna of the season. Coinciding with the launch is the brand's much-anticipated Charm Event, running from July 8th to August 5th, 2024, offering customers an unparalleled opportunity to personalize their jewelry and indulge in the brand's captivating new creations.
At the heart of James Avery's summer showcase lies the Charm Event, a beloved tradition that allows customers to explore over 100 new charms and pendant designs since the last event. From a colorful slice of watermelon to a positive message of faith and a tropical fish, these meticulously crafted charms provide endless possibilities for customers to tell their unique stories through their jewelry.
To enhance the Charm Event experience, James Avery is offering customers an enticing incentive: with the purchase of two charms or pendants, along with an eligible bracelet or necklace, they can receive a free charm holder, valued up to $78. This promotion allows customers to not only add to their charm collections but also discover new ways to display and showcase their personal treasures.
Alongside the captivating charm designs, James Avery's Summer Collection showcases a range of celestial-inspired styles and artful pieces that capture the essence of the season. From delicate necklaces adorned with celestial motifs to bracelets and rings that evoke the beauty of nature, these designs seamlessly blend the brand's commitment to craftsmanship with a touch of summer magic.
As James Avery Artisan Jewelry celebrates its 70th anniversary, the Summer Collection and Charm Event exemplify the brand's enduring dedication to creating meaningful jewelry. Sarah Herr, the Vice President of Merchandising and Design, emphasizes the company's focus on the customer, stating that each new design is crafted with the goal of adding beauty and significance to their lives, just as the brand's founder, James Avery, envisioned.
offerings, James Avery Artisan Jewelry has made the Summer Collection and Charm Event available through a variety of channels, including their own retail stores, the brand's website, participating Dillard's and Von Maur locations, as well as select airport stores and AAFES, Army and Air Force Exchange Service, locations.
As James Avery Artisan Jewelry continues to captivate its loyal customer base with its enchanting summer showcase, the brand's commitment to craftsmanship, personal connections, and timeless elegance shines through in every meticulously designed piece. From the vibrant charms to the celestial-inspired jewels, this summer's collection promises to create cherished memories and inspire a deeper appreciation for the beauty that surrounds us.
