Mike Amiri, the visionary behind the eponymous Californian label, has once again captivated the fashion world with his latest menswear collection. The Spring Summer 2025 show, held in the picturesque Jardin des Plantes in Paris, seamlessly blended the glamour of Hollywood with the sophistication of Parisian chic. This fusion of two iconic cities resulted in a collection that redefined modern luxury and American cool.
The show's backdrop of the majestic botanical garden provided a stunning contrast to the collection's urban and musical influences. Accompanied by the soulful tunes of south London musician Yussef Dayes, the models strutted down the runway, embodying the essence of "Modern jazz" - both in music and attitude. Amiri's inspiration drew heavily from jazz legends such as Miles Davis, Duke Ellington, and Dizzy Gillespie, paying homage to their stage presence and off-stage personas.
The collection itself was a harmonious blend of formal elegance and relaxed streetwear. Faded, sun-washed teal, blue, and gray hues dominated the palette, complemented by vintage-inspired knits. Formal tuxedos with dégradé beadings were seamlessly fused with slouchy silhouettes and flared pants, nodding to skate culture. Crystal-pinstripes added a touch of glamour to otherwise casual pieces. Throughout the collection, musical motifs were evident, with drum-shaped bags featuring guitar pick locks and music note brooches adorning silk foulards.
Amiri's approach to luxury is rooted in his unique background and experiences. Growing up in Hollywood to Iranian immigrant parents, he was exposed to a diverse range of cultural influences. This multicultural upbringing, combined with his proximity to iconic LA neighborhoods like Silver Lake and Venice Beach, has significantly shaped his design aesthetic. The result is a brand that successfully walks the line between elegance and hype, appealing to those who seek personality in their clothing without appearing to chase youth.
The designer's commitment to quality and craftsmanship sets him apart in the fashion industry. Amiri focuses on intricate details that may not be immediately visible, incorporating couture-level techniques with DIY methods. This approach has earned him a loyal following among celebrities, many of whom organically gravitate towards the brand rather than through paid endorsements. Notable figures such as Ryan Gosling, Omar Sy, and Barry Keoghan have been spotted wearing Amiri creations, further cementing the brand's status in the world of luxury fashion.
Amiri's success extends beyond the runway. With a flagship boutique on Rodeo Drive, a second retail space in Dubai, and a pop-up store in Saint Tropez, the brand has established a global presence. The designer has also launched the "Amiri Prize," an initiative aimed at nurturing and showcasing emerging talent in the fashion industry. This commitment to fostering creativity aligns with Amiri's vision of a worldwide dialogue in fashion.
As the fashion landscape continues to evolve, Amiri remains at the forefront of innovation. His ability to blend cultures and aesthetics resonates with a global audience, transcending geographical boundaries. The designer believes that people connect with his story and aesthetic because they find something of themselves in his creations. This universal appeal, combined with Amiri's dedication to quality and creativity, positions the brand as a true reinventor of American cool in the contemporary fashion scene.
