Continental Confluence: Liu Jian & Edwin Basson Discuss Global Steel Vision
On April 7, 2025, Liu Jian, Chairman of HBIS Group, convened with Edwin Basson, Director General of the World Steel Association (Worldsteel), in Sydney, Australia. Their high-level dialogue revolved around global steel development, industrial transformation, & strategies to boost the sustainability of the steel sector, both within China & across the international landscape. Also present was Zhong Shaoliang, Worldsteel's Deputy Director General, emphasizing the weight of this strategic exchange.
The meeting, staged during a Worldsteel event, reaffirmed the interconnected destinies of China’s steel behemoths & global industry stewards. Both leaders recognised steel's evolving relevance in a world striving for carbon neutrality & material innovation.
HBIS at the Helm: Liu Jian Outlines Reform, Innovation & Global Commitment
Liu Jian presented HBIS’s performance metrics, emphasising the group’s robust evolution amidst the global pivot towards sustainability. He highlighted the second chapter of HBIS’s industrial reform, which focuses on efficiency, cost reduction, & greener production methods.
Positioning steel as an "industrial charm", Liu articulated its increasing ability to replace traditional materials in communities worldwide. He credited Worldsteel for its longstanding support & reiterated HBIS’s resolve to align its roadmap with global steel trends. Liu emphasized HBIS’s intent to act as a bridge between China’s steel strategy & the world’s sustainable steel agenda.
Worldsteel’s Endorsement: Basson Applauds HBIS’s Green Leadership
Worldsteel’s Director General, Edwin Basson, warmly welcomed Liu Jian’s participation in Worldsteel activities & expressed gratitude for HBIS’s continuous support. Basson lauded HBIS as a pillar of innovation & sustainability, particularly in carbon reduction—a mission central to Worldsteel’s objectives.
Calling steel a “multi-purpose material with enduring potential,” Basson affirmed the association’s role in facilitating global collaboration, technological exchange, & sustainable practices among steel manufacturers. He positioned HBIS as an exemplary partner spearheading the journey toward a carbon-conscious, circular economy in steelmaking.
Long-Term Liaison: Strengthening Sino-Global Steel Synergies
HBIS & Worldsteel have shared a decade-spanning partnership marked by shared values, technological engagements, & policy dialogue. Both parties agreed that their bond must now deepen to jointly safeguard the global steel ecosystem.
The meeting symbolised a strategic handshake across hemispheres, reinforcing China’s influential role in global steel reform & the importance of continued bilateral dialogues. The leaders concurred on intensifying their joint efforts in research, sustainability projects, & standards harmonisation.
Steel’s Evolution: From Conventional Commodity to Modern Marvel
Liu’s vision aligns with a broader narrative, elevating steel from a heavy industry relic to a high-performance, sustainable solution. With enhanced durability, recyclability & energy efficiency, modern steel is poised to supersede concrete, plastics & wood in many applications. HBIS’s innovation drive showcases how steel can be a symbol of sustainability, not just strength.
By embedding green metallurgy, smart manufacturing, & low-emission logistics, HBIS aspires to lead steel’s renaissance in a world demanding both resilience & responsibility.
Institutional Backing: HBIS Supervisors Present in Strategic Discussion
Reinforcing institutional commitment, senior HBIS supervisors were present during the Sydney discussions. Their participation underscores HBIS's organizational alignment around sustainability goals & their strategic intent to foster stronger global partnerships.
This meeting wasn’t merely ceremonial, it was a clear signal of intent, echoing across international steel corridors, that HBIS is ready to scale new heights of innovation & integration within Worldsteel’s global framework.
Key Takeaways:
• April 7, 2025: HBIS Chairman Liu Jian met Worldsteel Director General Edwin Basson in Sydney.
• Zhong Shaoliang, Worldsteel Deputy Director General, also attended the strategic meeting.
• Discussion focused on sustainability, reform, & future growth of global steel industry.
• Liu Jian highlighted HBIS's performance, focus on efficiency, cost cuts, & green transition.
• HBIS is entering Phase 2 of its transformation with a vision for global steel leadership.
• Steel described as a “charming industrial product” capable of replacing traditional materials.
• HBIS aims to strengthen collaboration with Worldsteel for a healthier global steel ecosystem.
• Basson praised HBIS for carbon reduction leadership & long-term support to Worldsteel.
• Worldsteel reaffirmed support for HBIS’s innovation & sustainability efforts.
• Steel called a multi-purpose material with immense future potential.
• Meeting reiterated steel’s role in a carbon-neutral, circular economy.
• HBIS supervisors' presence demonstrated top-level commitment to global collaboration.
• The meeting served as a symbol of transcontinental steel unity & shared responsibility.
• Both sides to continue joint R&D, green innovations, and global standards work.
• Steel seen as future-forward, recyclable & superior alternative to other construction materials.
