Rowan Steels Acquires BIL Steels to Expand National Services
In a strategic move to enhance its service offerings and bolster its position in the UK steel industry, Rowan Steels Limited, a leading steelwork company from Kidderminster, has acquired BIL Steels Limited, a Birmingham-based firm specializing in steel shearing and stockholding for the presswork industry. The acquisition marks a significant milestone for both companies as they look to strengthen their operations and expand their reach across the UK.
Strategic Benefits of the Acquisition
According to Ron Lees, the Operations Director at Rowan Steels, the acquisition of BIL Steels will enable the combined company to provide enhanced services to customers across the nation. The move aims to optimize both companies' ability to deliver high-quality products and services, ensuring continued support for the UK's manufacturing sector.
“We are really happy to welcome BIL Steels to the Rowan family,” said Lees, emphasizing that the integration of BIL Steels would allow the combined businesses to expand their product and service offerings. He further stated that the focus of the newly formed group would continue to center around high quality, price leadership, and maintaining close ties with suppliers and customers.
BIL Steels, founded in 1978 by the Nicholls family in Birmingham, has long been recognized for its expertise in providing high-quality steel shearing and stockholding services, primarily serving the presswork sector. The acquisition is seen as a strategic step for Rowan Steels to diversify its services while enhancing operational efficiency.
Key Features of the Acquisition
The acquisition is expected to significantly enhance the capabilities of both Rowan Steels and BIL Steels, particularly in the following areas:
1. National Reach Expansion: With BIL Steels now part of Rowan Steels, the company will be able to extend its services to a larger customer base across the UK, reinforcing its position in the competitive steelwork market.
2. Quality and Product Alignment: BIL Steels’ commitment to high-quality, problem-free products aligns with Rowan Steels’ goals of maintaining ISO quality accreditation and delivering exceptional service to customers. The businesses will continue to prioritize quality control in their operations.
3. Operational Efficiency: By merging the resources and expertise of both companies, Rowan Steels aims to optimize its supply chain, streamline operations, and deliver products with better pricing and faster turnaround times.
4. Employee and Resource Integration: The integration of the two firms will also involve the relocation of BIL Steels to Rowan Steels’ headquarters in Kidderminster, with the relocation expected to be completed by February 2025.
BIL Steels’ Legacy and Expertise
Founded more than four decades ago, BIL Steels has built a strong reputation in the steel industry, especially in the area of steel shearing and stockholding for presswork. The company’s legacy in providing high-quality steel solutions to a wide range of industries will be a valuable addition to Rowan Steels’ portfolio.
The Nicholls family, who founded BIL Steels, have long prioritized customer satisfaction and product quality. With the acquisition, the legacy of BIL Steels will be carried forward as part of the Rowan Steels family.
Looking Ahead: Integration and Future Goals
The transaction and physical relocation of BIL Steels operations to Kidderminster are slated to be completed by the end of February 2025. As the integration process begins, both companies are focused on maintaining the continuity of services and ensuring that customer needs continue to be met without disruption.
By combining the strengths of both Rowan Steels and BIL Steels, the companies aim to create a more competitive entity in the steel industry, equipped to face challenges and meet the growing demands of the UK manufacturing sector.
This acquisition marks an exciting new chapter for both firms, as they look toward future growth and the expansion of their market share in the steel industry. With a commitment to quality, service, and innovation, the Rowan Steels group is well-positioned to further strengthen its position in the UK’s manufacturing landscape.
