AliExpress, the leading e-commerce platform under Alibaba Group and a prominent Worldwide Olympic TOP Partner, has debuted its latest global advertising initiative, "Find Your Sport," at the Olympic Qualifier Series 2024 in Budapest. This campaign marks a significant milestone in AliExpress's ongoing partnership with the International Olympic Committee, emphasizing its commitment to promoting sports engagement worldwide.
The "Find Your Sport" campaign aims to showcase the universal appeal of sports in fostering connections, shared experiences, and memorable moments. It underscores how sports empower and inspire individuals of all backgrounds through inclusivity and the spirit of competition.
Albert Zhu, Global Head of Marketing for AliExpress, expressed, "We designed this campaign to resonate with the values of the Olympic Movement, demonstrating how sports transcend boundaries and ignite passions globally."
During the four-day event in Budapest, where athletes competed fiercely for spots in the Paris 2024 Olympics, AliExpress featured its "Find Your Sport" campaign at a vibrant pop-up booth. Visitors engaged in interactive activities, including skateboard-themed simulations, highlighting the campaign's theme of active participation and enjoyment of sports.
Since launching its Olympic Games activation in 2020 as part of Alibaba Group's broader collaboration with the IOC, AliExpress has expanded its global reach significantly. Operating in over 100 countries and regions, AliExpress plays a pivotal role in extending the Olympic Movement's influence and enabling stakeholders to connect with fans worldwide.
AliExpress continues to invest in enhancing its premium service, AliExpress Choice, offering consumers extensive product choices, expedited shipping, and hassle-free returns. This commitment includes substantial discounts and promotional deals during the Olympic Games Paris 2024, further bolstering its support for sports enthusiasts globally.
Launched in 2010, AliExpress has evolved into a leading business-to-consumer e-commerce platform, facilitating direct transactions between global consumers and manufacturers across China and beyond. Available in 16 languages, AliExpress is part of Alibaba International Digital Commerce Group, reinforcing its position as a pioneer in global e-commerce innovation.
The "Find Your Sport" campaign not only celebrates the excitement and camaraderie of sports but also reinforces AliExpress's dedication to promoting active lifestyles and community engagement through its expansive platform. As the countdown to the Olympic Games Paris 2024 continues, AliExpress remains committed to leveraging its partnership with the IOC to inspire and unite sports enthusiasts worldwide.
