Samsung has launched a pioneering campaign in collaboration with BBH Singapore, targeting a new wave of explorers with its latest Galaxy S24 Ultra. This initiative aims to spotlight the smartphone’s advanced Galaxy AI technology, designed to enrich travel experiences with unparalleled detail.
The campaign, encompassing a diverse array of mediums including films, out-of-home displays, and social media activations, showcases the transformative capabilities of the Galaxy S24 Ultra. Features like Photo Assist, Instant Slow-mo, and Circle to Search with Google are highlighted to address common travel queries seamlessly.
In cinematic narratives, everyday travel curiosities such as culinary discoveries, historical sculptures, and geographic locations are vividly portrayed, emphasizing the ease and efficiency of the new Circle-To-Search feature powered by Google.
Additionally, the digital and social campaigns spotlight Galaxy AI’s role in overcoming common photographic challenges encountered during travels, from unexpected interruptions to lighting issues, ensuring that every moment is captured and preserved impeccably.
Sascha Kuntze, Chief Creative Officer at BBH Singapore, expressed enthusiasm about the campaign’s evolution following the successful global launch of Samsung Mobile’s flagship device. The strategic focus aims to resonate with Generation Z travelers poised to explore the world, leveraging Galaxy AI’s transformative capabilities to position the S24 Ultra as the ultimate travel companion.
This ambitious endeavor marks Samsung’s commitment to enhancing user experiences through innovative technology, setting a new standard in mobile photography and travel documentation. The integration of advanced AI features underscores Samsung’s dedication to empowering adventurers with tools that enrich their journey and memories, ensuring every travel moment is captured with unrivaled clarity and sophistication.
