CLIF BAR, a leader in sustainability practices and a longtime advocate for organic food and farming, has re-launched its "Loop the Lincoln" 5K event as part of Organic Week 2024 in Washington, D.C. The event, which took place on May 15, 2024, aimed to bring together policy leaders and organic industry influencers to help advance important organic initiatives. CLIF BAR, now part of the Mondelēz International portfolio of brands, welcomed Congressional staffers and industry representatives to participate in this active event for walkers and runners.
Organic Week 2024, led by the Organic Trade Association, is focused on moving organic forward by supporting its membership network, celebrating organic leaders, and working together to advance organic legislative policy priorities. CLIF BAR, a member of OTA, has made sourcing organic ingredients for its products a top priority for more than 20 years. Iryna Shandarivska, Senior Vice President & General Manager of CLIF BAR, emphasized the company's commitment to creating a sustainable food system and investing in organic food and farming initiatives as part of Mondelēz International.
As part of its advocacy efforts at Organic Week 2024, CLIF BAR is focusing on initiatives that support agriculture land access and conservation, as well as providing funding for organic research to invest in future sustainable food production. The company's longstanding partnership with OTA plays a crucial role in advancing these organic policy priorities. Sarah Beaubien, Senior Director of Impact and Sustainability at CLIF BAR, highlighted the importance of collaborating with partner organizations like OTA to put their values into action and support the organic food and farming industry.
Matthew Dillon, Co-CEO of the Organic Trade Association, expressed excitement about partnering with CLIF BAR for the Loop the Lincoln event, emphasizing the importance of this partnership in growing and protecting organic farming practices. The event also featured champion ultramarathoner Scott Jurek, a longtime CLIF BAR athlete partner, who shared his insights on the importance of sustainable food sourcing and his role on the CLIF BAR Athlete Innovation Council. Jurek, who relies on CLIF's organic, plant-based energy food to fuel his performance, provided input throughout the innovation process for the new CLIF BLOKS Sours, which were available for participants at the event.
Congressional staffers also participated in Loop the Lincoln, with U.S. Senator Todd Young expressing his appreciation for CLIF BAR's continued support for organic food and farming initiatives. Senator Young acknowledged the importance of agriculture and manufacturing in his home state of Indiana, where CLIF BAR's Indianapolis Bakery employs many Hoosiers.
CLIF BAR's re-launch of the Loop the Lincoln event during Organic Week 2024 demonstrates the company's ongoing commitment to advancing organic food and farming initiatives. By bringing together policy leaders, industry representatives, and influential athletes, CLIF BAR aims to drive positive change and create a more sustainable food system for future generations. As part of Mondelēz International, CLIF BAR continues to lead the way in advocating for organic practices and collaborating with key partners to make a lasting impact on the organic industry.
NASDAQ: MDLZ
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Mondelēz International is currently in a sideways trend on the NASDAQ stock exchange. The stock is trading below its 50-day moving average but above its 200-day moving average, suggesting a neutral trend. The nearest support level is at $65.50, while the nearest resistance level is at $66.20. The MACD indicator is below the signal line, indicating a bearish trend in the short term. The stock is trading between the 38.2% and 50% Fibonacci retracement levels, suggesting a potential consolidation phase. The stock is trading near the middle of the Bollinger Bands, indicating that it is not overbought or oversold at the moment. A breakout above the upper Bollinger Band or below the lower Bollinger Band could signal a potential trend change for MDLZ.
