Valérie Samuel, the jeweler's vice president and artistic director, as well as the granddaughter of founder Fred Samuel, expressed her enthusiasm for welcoming Jin into the Fred family. She commended the BTS member's unwavering optimism and zest for life, stating that these qualities align perfectly with the ethos of the brand and the vision of its founder.
In response to the announcement, Jin conveyed his profound honor and appreciation for becoming part of the Fred family in this new role. The K-pop superstar expressed his excitement for the future collaborations and exciting projects that will emerge from this partnership, signaling his commitment to the brand's vision and his eagerness to contribute to its global success.
This appointment marks Jin's debut solo luxury partnership, following BTS's previous ambassadorship with Louis Vuitton under the direction of the late Virgil Abloh in 2021. The move solidifies Jin's growing influence in the fashion and luxury industries, as he continues to expand his reach beyond the music realm.
Recent reports from South Korean media suggest that Jin is set to participate as a torchbearer at the 2024 Paris Olympics, further enhancing his global visibility and cementing his status as a cultural icon. As the eldest member of BTS, Jin has already made headlines for being the first to fulfill his military service, quickly reuniting with the group's devoted fanbase, known as the BTS Army, through events such as the extensive hugathon and commemorating the group's 11th anniversary.
The partnership between Fred and Jin represents a synergistic collaboration that leverages the brand's legacy of elegance and the artist's widespread appeal and influence. By aligning with Jin, Fred aims to tap into the K-pop superstar's vibrant energy and artistic sensibilities, further strengthening its global reach and resonating with a new generation of luxury consumers.
As the world eagerly anticipates the future collaborations and projects that will emerge from this partnership, the appointment of Jin as Fred's first global ambassador marks a significant milestone for both the brand and the artist, solidifying their shared commitment to innovation, optimism, and the pursuit of excellence.
