In a noteworthy development for Interpipe, the Ukrainian industrial giant has made its inaugural foray into the Australian market by completing the delivery of a trial batch of specialized thick-walled pipes to Harlsen Industries, a prominent manufacturer of premium drilling equipment based in Australia. This milestone achievement, detailed in an official press release by Interpipe, underscores the company's strategic pivot towards diversifying its global footprint and enhancing its market presence beyond traditional European boundaries.
The collaboration with Harlsen Industries, which involved stringent quality requirements for the pipe products, was executed in close partnership with a reputable German firm. Leveraging the expertise of logistics professionals from the Netherlands, Interpipe successfully navigated the complexities of shipment and customs clearance, ensuring timely delivery and adherence to international standards.
According to Ivan Mazanka, Director of Sales of Interpipe Pipes to European Markets, the decision by Harlsen Industries to source from Interpipe signifies a pivotal shift in the Australian market, where European suppliers have traditionally dominated. Mazanka emphasized that beyond competitive pricing, Interpipe's commitment to sustainable development and a robust integrated supply chain resonated strongly with the Australian client, influencing their decision to explore new partnerships beyond the EU.
The successful execution of this order sets a precedent for Interpipe's potential expansion into other sectors within Australia, Mazanka remarked. He highlighted the critical importance of product quality in ensuring operational safety, a key factor driving Harlsen Industries' decision to engage with Interpipe amidst global supply chain uncertainties.
