Barritt's Ginger Beer, a venerable Bermudian brand under the stewardship of Barritt's Beverages International, marks its 150th anniversary with the introduction of an effervescent new mixer line and a brand refresh inspired by Bermuda's iconic pastel-hued houses. This family-owned enterprise, now in its fifth generation, continues to uphold its heritage with an unwavering commitment to quality and innovation.
To commemorate its sesquicentennial, Barritt's Ginger Beer has launched a new premium mixer line. The offerings, designed to captivate cocktail aficionados, include Original Ginger Beer, Sugar-Free Ginger Beer, Sparkling Grapefruit Soda, Tonic Water, and Club Soda. Each variety is encased in vibrant, redesigned packaging evocative of Bermuda's picturesque homes, complete with on-pack recipes for crafting perfect cocktails at home.
The newly introduced products are available in convenient 7.5oz cans, catering to a wide array of tastes. The Original Ginger Beer remains the brand's flagship product, cherished for its time-honored recipe. The Sugar-Free Ginger Beer offers a delectable alternative for the health-conscious. The Sparkling Grapefruit Soda introduces a zesty citrus dimension to cocktails, while the Tonic Water and Club Soda provide crisp, refreshing bases for both classic and contemporary libations.
Barritt's illustrious journey began in 1874, with the creation of its legendary Bermuda Stone Ginger Beer. This staple beverage, crafted with a proprietary ginger base, has graced bars and homes across Bermuda, the Bahamas, and the United States for generations. The company's dedication to excellence has ensured the enduring popularity of its signature product, which remains a testament to its rich legacy.
Bruce Barritt, the general manager and fifth-generation owner, expressed immense pride in the company's achievements and deep Bermudian roots. We're thrilled to celebrate 150 years of Barritt's and our deep Bermudian roots. Barritt's has crafted mixers and soft drinks using the highest-quality ingredients and a time-honored process. Our new premium mixer line is a nod to our heritage, with flavors and packaging that evoke the spirit of Bermuda. We hope all who enjoy a Barritt's mixer will raise a glass to 150 years of quality.
In conjunction with the product launch, Barritt's has revitalized its digital presence with a website overhaul. The updated site features visually striking elements, premium cocktail recipes, and an extensive account of the company's storied history. Visitors can explore more about Barritt's offerings and heritage at www.BarrittsMixers.com and engage with the brand on social media @BarrittsMixers.
As Barritt's Ginger Beer embarks on its next chapter, its new mixer line promises to elevate the cocktail experience for enthusiasts everywhere. By blending tradition with modernity, Barritt's continues to uphold its reputation as a paragon of quality and innovation in the beverage industry. The company's sesquicentennial celebration not only honors its illustrious past but also heralds a future brimming with potential and creative flair.
