On October 14, 2024, the American Iron and Steel Institute announced the launch of its “Steel on the Map” campaign. This initiative aims to showcase the benefits and applications of sustainable American steel in everyday products through an interactive online map. AISI President and CEO Kevin Dempsey emphasized the significance of this campaign, stating that it highlights the commitment of AISI member companies to sustainability and innovation in the steel industry.
The interactive map features stories from various AISI producer and associate member companies located across the United States. Each entry illustrates how American steel is used in diverse applications, from construction materials for bridges and buildings to innovative recycling initiatives. Dempsey remarked, “American steel is the cleanest in the world, and we are excited to spotlight the projects of AISI member companies. Steel is necessary for the products that we use every day and makes a sustainable world possible.”
One notable aspect of the campaign is its focus on decarbonization technologies. The map includes examples of new technologies being developed and implemented by AISI member companies to reduce carbon emissions in steel production. These advancements are crucial as the industry faces increasing pressure to meet sustainability goals and transition to greener practices.
In addition to serving as an educational resource, the “Steel on the Map” campaign is designed to engage various stakeholders, including policymakers, customers, and industry professionals. By providing easy access to information about the role of steel in the clean energy revolution, AISI aims to position steel as the material of choice for a sustainable future. The interactive nature of the map encourages users to explore how American steel contributes to infrastructure, energy efficiency, and environmental responsibility.
The campaign aligns with broader trends in the global steel industry, where sustainability is becoming a focal point. As countries around the world strive to meet carbon reduction targets, initiatives like “Steel on the Map” serve to highlight how domestic industries are responding to these challenges. By promoting the innovative uses of American steel, AISI hopes to foster greater public awareness and support for local steel production.
For those interested in learning more about the campaign and its implications for the steel industry, AISI has made additional resources available. Sarah Bryant Burns can be contacted for further information, allowing stakeholders to delve deeper into the initiatives being highlighted through the map.
As the “Steel on the Map” campaign unfolds, it promises to be a valuable tool for showcasing the crucial role of American steel in a sustainable future, while also reinforcing the importance of innovation and collaboration within the industry.
