Sabre Hospitality, a division of Sabre Corporation, has launched the next evolution of its retailing solution: SynXis Retailing. This innovative platform introduces standalone offers not bound to a room reservation and automated fulfillment powered by Nuvola. SynXis Retailing is now the most comprehensive retailing solution available, enabling hoteliers to broaden their product catalog and reach a wider audience.
With SynXis Retailing, hoteliers can now sell experiences, services, and goods independently of room bookings. This allows them to set up virtual storefronts and enhance their merchandising strategies. Scott Wilson, President of Sabre Hospitality, highlighted the significance of this development: "Launching standalone offers represents a significant leap forward in our commitment to innovation in the hospitality industry. Our evolved solution empowers hoteliers to unlock additional revenue by selling experiences, services, goods, and more without a room reservation."
The integration of automated fulfillment powered by Nuvola is another key feature of SynXis Retailing. Nuvola's task management solution automates the fulfillment of ancillary offers, providing automated ticket creation, scheduling, and notifications. This reduces the need for manual management, minimizes errors, and ensures guest satisfaction. Mykola Sheludko, Product Vice President of Sabre Hospitality, emphasized the importance of this feature: "Coming later this summer, our customers can tap into our integration of Nuvola features to optimize fulfillment. Looking ahead to 2025, we will continue to expand the retailing tools for our customers by enabling a marketplace for reselling third-party offers."
The platform also includes the SynXis Retailing Recommendation Engine, which leverages predictive analytics powered by machine learning to suggest targeted offers. This feature increases conversions through tailored recommendations, resulting in higher guest satisfaction and revenue. By offering more relevant ancillaries, hoteliers can achieve greater booking conversions and strategic differentiation from competitors.
Sabre Hospitality's customers have already experienced significant benefits from upgrading to SynXis Retailing. The average order value for ancillary bookings has reached $300, in addition to the room value. Moreover, customers have witnessed up to a threefold year-over-year increase in average ancillary revenue. These results demonstrate the platform's ability to drive significant ancillary revenue and enhance guest experience.
Sabre is showcasing SynXis Retailing at HITEC in Charlotte, N.C., USA, between June 25-27, 2024, at booth 829. This event provides an opportunity for hoteliers to see firsthand how SynXis Retailing can help them stay ahead in a competitive market.
The introduction of standalone offers and automated fulfillment in SynXis Retailing marks a significant advancement in the hospitality industry. By empowering hoteliers to unlock additional revenue and enhance traveler experiences through personalized and relevant offers, Sabre Hospitality is setting a new standard for innovation and guest satisfaction.
