In early 2024, the launch of Apple Vision Pro in the US shifted the tech world's focus from generative AI to immersive technology. Apple's ability to captivate the public has historically driven innovation, transforming mobile devices and tablets. However, six months post-launch, Vision Pro sales have not met expectations, prompting a resurgence of interest in artificial intelligence. Despite this, businesses remain intrigued by the immersive technology landscape, as highlighted by Morgan Bouchet, Orange's global head of immersive and gen AI marketing.
Orange has embarked on exploring the possibilities presented by Vision Pro, aligning with partners and internal developers to unlock its full potential. The telecom giant anticipates leveraging the device for various use cases, including digital twins for city management and factory operations. With Apple's upcoming Worldwide Developers Conference sparking rumors of a global spatial computer release, Orange stands poised to collaborate on innovative solutions tailored to the Vision Pro.
Beyond external partnerships, Orange has prioritized internal adoption of immersive technologies for employee training purposes. By partnering with VR service providers like Pitchboy, Orange has enhanced staff capabilities in handling customer interactions effectively. Additionally, Orange's venture into virtual store experiences, such as the one in Spain, showcases the potential of immersive platforms in revolutionizing retail operations and customer engagement.
Digital twins emerge as a critical component in the metaverse landscape, particularly for industries like construction, healthcare, and manufacturing. Orange's focus on digital twin platforms underscores its commitment to supporting Industry 4.0 initiatives and facilitating data-driven solutions for diverse sectors. By harnessing the power of spatial computing and immersive technologies, Orange aims to drive innovation and enhance customer experiences in the evolving industrial metaverse.
