In a groundbreaking move, India's United Breweries, a subsidiary of the HEINEKEN Company, has joined forces with CANPACK to introduce Queenfisher, a special limited-edition beer that celebrates women's empowerment. Launched to coincide with International Women's Day and Women's History Month, Queenfisher is a premium lager that complements the company's best-selling Kingfisher brand while challenging traditional gender roles and perceptions.
Vikram Bahl, CMO of United Breweries, reveals that Queenfisher began as an internal initiative to celebrate the company's female employees but quickly evolved into a larger concept and campaign. The beer has become a tribute to the indomitable power of female friendship, aiming to change the way society views women's relationship with beer. With its hoppy aroma, fruity flavor profile, and mild bitterness, Queenfisher is crafted to appeal specifically to female consumers, showcasing that they can enjoy beer just as much as their male counterparts.
The launch of Queenfisher marks a significant shift in the brand's image, as Kingfisher was previously associated with a calendar featuring glamorous female models. The new campaign counters this legacy by introducing a reimagined Queenfisher 'Galendar,' which showcases heart-warming photo stories of women working together to overcome personal and social challenges. This powerful imagery reinforces the brand's commitment to empowering women and fostering a sense of unity and solidarity.
According to Vikram Bahl, the limited-edition Queenfisher is part of United Breweries Limited's focus on elevating the consumer experience through premiumization. By appealing to a wider base of consumers, the company aims to make the beer category more exciting and vibrant, while also promoting a message of inclusivity and gender equality.
The eye-catching Queenfisher cans, produced by CANPACK India through a strong partnership with United Breweries, are a visual embodiment of sisterhood and inclusivity. The colorful design features silhouettes of diverse female figures dancing around the brand's iconic bird, now crowned as the "Queen Of The Good Times," all set against a rich purple background. The cans not only serve as attractive packaging for a great beer but also contribute to creating a feeling of empowerment and solidarity among women across India.
Anoop Kapadia, Head of Sales at CANPACK India, expresses pride in being part of this important project, stating, "We believe in making cans that make a difference. These cans are so much more than just eye-catching packaging for a great beer. They're helping to create that feeling of empowerment and solidarity among women across India."
The collaboration between United Breweries Limited and CANPACK India in creating Queenfisher beer demonstrates the power of partnerships in driving social change. By leveraging their expertise in brewing and packaging, the two companies have created a product that not only appeals to consumers' taste preferences but also carries a powerful message of empowerment and equality.
As Queenfisher hits the shelves across India, it serves as a reminder that the beverage industry can play a significant role in shaping societal perceptions and promoting positive change. The limited-edition beer not only celebrates the strength and resilience of women but also encourages open conversations about gender roles and stereotypes. By challenging traditional norms and showcasing the power of female friendship, Queenfisher is set to make a lasting impact on the Indian beer market and beyond.
BSE: UBL
Current Price: ₹1,620.50
Change: +2.35%
Current Share Price and Change:
United Breweries stock is currently in an uptrend, with the price making higher highs and higher lows. The uptrend is supported by strong trading volumes, indicating a positive sentiment among investors. The stock is trading above its 50-day and 200-day moving averages, which act as support levels and suggest a bullish trend. The MACD indicator is currently above the signal line and is rising, indicating a strong bullish momentum. The stock has recently retraced to the 38.2% Fibonacci retracement level and found support, suggesting that the uptrend may continue. If the stock maintains its upward momentum, the next resistance levels based on Fibonacci extensions are at ₹1,700 (161.8% extension) and ₹1,780 (200% extension). The stock price is currently trading near the upper Bollinger Band, indicating that the stock may be overbought in the short term. However, a strong close above the upper Bollinger Band could signal a continuation of the uptrend and a potential breakout to new highs.Based on the technical analysis, United Breweries stock exhibits a bullish outlook, with the uptrend supported by strong trading volumes and favorable indicators. Investors should monitor key support and resistance levels, as well as any potential changes in market sentiment or company fundamentals, to make informed trading decisions. The stock's strong performance and positive technical indicators suggest that it may continue its upward trajectory in the near term.
