Propel Fitness Water, in partnership with Michael B. Jordan, is taking a significant step forward in their mission to make fitness more accessible to communities across the United States. As the brand enters its tenth year of growth and momentum, they are announcing the expansion of the Propel Your City Project, a joint initiative aimed at driving access to fitness in local communities. The project's second year will see the launch of multi-city fitness hubs, physical spaces where local fitness and wellness leaders will host free classes for the community, starting in Jordan's hometown of Newark, NJ.
Michael B. Jordan, a renowned actor and fitness enthusiast, shared his personal connection to the project, stating, "My fitness journey started on the basketball courts in Newark and the progress I've made since then comes from a combination of learning from the best and moving alongside my team. With the Propel Your City Project, we're trying to help more people find that winning mix in their community to drive them forward."
Propel's recent survey revealed that 77% of exercisers find motivation in the group setting of workout classes and 74% saw better results when working out with others. However, most exercisers (65%) typically work out alone, citing factors such as cost and access as barriers to achieving their fitness goals. To address this, Propel is launching free pop-up fitness hubs in Newark, Atlanta, Houston, and Los Angeles this summer. Each city will host a hub for nearly a month, offering a rotating schedule of classes and formats from local fitness organizations selected for their commitment to inclusivity in fitness. The hubs will be stocked with free Propel products, including flavored electrolyte water, powders, and tablets, all backed by Gatorade science to keep attendees hydrated as they move.
In addition to the fitness hubs, Propel is encouraging exercisers nationwide to move together by giving away $100,000 in support of their fitness journeys, doubling last year's impact. Exercisers can tag a friend who motivates them to keep moving on @PropelWater for the chance to each win $500 toward fitness memberships of their choice.
The Propel Your City Project's first year provided access to fitness for exercisers across the country, offering over 160 free classes from fitness and wellness organizations that fostered inclusivity in their communities. This year's project will include seven returning partners and nine new organizations. The hubs will also offer organizations the opportunity to host programming that might otherwise be difficult for those without a designated space.
Each fitness hub will have its own unique lineup of local organizations and classes. In Newark, the space will be located in the Mount Pleasant-Lower Broadway neighborhood starting June 8th, featuring free classes from Brick City Run Club, Brick City Strength, and I'm So Yoga. Propel is also expanding support to Brick City Rowing, helping to build a dock and establish a rowing program within the City of Newark for the first time since 1901. In Atlanta, the fitness hub will be located in the downtown arts district starting June 22nd, with classes from Atlanta Run Club, PRETTY GIRLS SWEAT, BLK Hiking Club, and Bonafide Riders Cycle Club. Houston's fitness hub will be in the Midtown/Montrose district starting July 13th, featuring BLK Beetles, Latinas Run Houston, FitMix Communities, and ZFT Run Club. Lastly, the Los Angeles fitness hub will be in Downtown LA starting August 3rd, with classes from WalkGood LA, Babes of Wellness, BlacklistLA, and Kong Fit Club.
Emily Boido, Senior Director Marketing, Enhanced Water Brands, Gatorade, highlighted the positive impact of the Propel Your City Project, stating, "We saw positive impact for the organizations and local communities that were a part of Propel Your City Project last year, especially when we supported WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Research continues to show that exercisers thrive when they feel motivated by a like-minded community, and our fitness hubs are designed to create more access to that."
Propel Fitness Water, credentialed by Gatorade, is the original flavored water formulated for fitness, with electrolytes to help replace what is lost in sweat. The brand's product portfolio offers flavored, functional, zero-sugar offerings that include ready-to-drink bottles, powder varieties, and newly available tablets, providing exercisers with convenient options to stay hydrated during their workouts.
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