Wayfinding systems are an essential yet often overlooked aspect of our daily lives, quietly guiding us through complex environments until we find ourselves lost and in need of direction. These unassuming navigational aids play a crucial role in helping people find their way in public buildings, transportation hubs, and other large spaces. Craig Brown, CEO of the British Sign and Graphics Association, sheds light on what makes an effective wayfinding solution and how to design and install one that truly serves its purpose.
At the heart of a good wayfinding system lies clear and legible text. Brown emphasizes the importance of choosing appropriate fonts and colors, as well as using a combination of upper and lower case letters. These seemingly simple design choices can significantly enhance readability without substantially increasing costs. Additionally, the durability and weather resistance of the signs are paramount, especially in high-traffic areas or locations where people might need to touch the signs for information.
One often overlooked aspect of wayfinding systems is their adaptability to future changes. Brown advises buyers to consider whether they will be locked into a proprietary system that cannot be easily modified or if specific components can be sourced from other suppliers. Given that a comprehensive wayfinding system represents a significant investment, building in flexibility for future updates can lead to substantial long-term cost savings.
The positioning of wayfinding elements is equally critical to their effectiveness. Understanding foot traffic patterns and natural stopping points where people tend to orient themselves requires expertise and is worth the initial investment. Brown cautions against overly fussy or stylistic designs, as additional design elements or fancy fonts can often detract from the primary objective and cause confusion or misdirection.
When sourcing a wayfinding system, Brown recommends starting with a clear brief that outlines the specific requirements and wishes for the space. Working with companies or individuals who have a proven track record in the sector is advisable, and requesting examples and references of previous work can help ensure a successful outcome. The BSGA can assist by providing a list of experienced signmakers and highlighting successful past projects.
While the BSGA cannot promote one business over another, it serves as an independent source for guidance and assistance in specifying the essential elements to consider when purchasing a wayfinding system. The association offers easy access to a range of documentation, policies, and other guidance documents on its website, providing valuable resources for those embarking on a wayfinding project.
As public spaces become increasingly complex and diverse, the importance of well-designed wayfinding systems continues to grow. By considering factors such as clarity, durability, adaptability, and positioning, organizations can create navigational aids that effectively guide people to their destinations while enhancing the overall user experience of a space. With the insights provided by industry experts like Craig Brown and the resources available through associations like the BSGA, the path to implementing successful wayfinding solutions becomes clearer for all involved.
