In a strategic move to enhance its omnichannel operations, Fabindia has partnered with Unicommerce, a leading software as a service provider. The collaboration aims to streamline Fabindia’s e-commerce supply chain and improve the efficiency of its order processing across both online and offline channels. This partnership was officially announced by both companies on Wednesday.
Unicommerce will provide Fabindia with advanced technological solutions including multi-channel order management, a warehouse management system, and an omnichannel retail management system. These tools are designed to enhance Fabindia’s ability to manage orders efficiently across its online platforms and physical retail stores. According to the joint release, this integration will play a crucial role in ensuring a seamless shopping experience for customers, irrespective of the channel they choose to shop from.
Arun Naikar, Chief of E-commerce at Fabindia, expressed confidence in the partnership, stating, "With Unicommerce’s robust omnichannel technology, we are confident of seamlessly managing our rising e-commerce volumes across online and offline channels. I believe this is an important step towards building a strong technological foundation that will unlock our future growth." This partnership is expected to significantly bolster Fabindia's technological infrastructure, paving the way for sustained growth in the future.
One of the key features of this collaboration is the synchronization of Fabindia’s inventory on an hourly basis. This capability will enable the brand to offer ship-from-store options for online orders and manage returns more effectively, thereby enhancing the overall post-purchase experience for customers. By integrating Unicommerce’s technology, Fabindia aims to improve operational efficiency and customer satisfaction simultaneously.
Currently, Fabindia manages a catalog of 1,75,000 items across various channels. The company processes orders from over 100 stores and four warehouses using Unicommerce’s platform. This extensive reach highlights the importance of a robust and efficient supply chain management system to cater to the growing demand and ensure timely delivery of products.
Kapil Makhija, MD and CEO of Unicommerce, emphasized the benefits of their technology, stating, "We are confident that Fabindia will benefit from the automated workflows offered by Unicommerce’s technology while catering to their rising order volumes and growing customer aspirations." The automated workflows are expected to reduce manual errors and improve the overall efficiency of Fabindia’s order processing system.
Founded in 1960, Fabindia has established itself as a prominent consumer lifestyle brand offering a wide range of products including Indian and Western wear for men, women, and children, as well as jewelry, bags, footwear, home furnishings, furniture, gifts, organic food, and personal care products. The brand operates over 100 physical stores across India and 13 international outlets across seven countries, reflecting its expansive reach and popularity.
The partnership with Unicommerce marks a significant milestone in Fabindia’s journey towards creating a more efficient and customer-centric omnichannel experience. By leveraging advanced technology, Fabindia aims to meet the evolving needs of its customers and maintain its position as a leading lifestyle brand in the market.
