In a significant move towards sustainable packaging, Verdafresh Inc. has announced its participation in the U.S. Plastics Pact, a consortium dedicated to creating a circular economy for plastics. This collaboration brings together over 130 organizations across the plastics value chain, including businesses, retailers, non-profits, government agencies, and research institutions, all united in their commitment to rethinking plastic products, packaging, and business models.
Verdafresh's decision to join the U.S. Plastics Pact as an Activator demonstrates the company's dedication to driving systemic change in the packaging industry. The U.S. Pact's vision aligns closely with Verdafresh's mission: to create a world where plastics never become waste by eliminating unnecessary plastics, ensuring that necessary plastics are reusable, recyclable, or compostable, and keeping all plastics in circulation within the economy rather than polluting the environment.
At the heart of Verdafresh's contribution to this initiative is its patented technology for high barrier mono-material structures. This innovative approach offers full product protection using sustainably manufactured materials, providing significant benefits to customers and the food industries served by Verdafresh. Dave Klopp, CEO of Verdafresh, emphasized the company's commitment to the U.S. Pact's ambitious goal of achieving 30% recycled content in plastic packaging by the end of 2025.
The U.S. Plastics Pact's approach to achieving its vision involves setting measurable targets and ensuring accountability across the entire plastics supply chain. As part of this commitment, Verdafresh will engage in transparent, annual reporting using the World Wildlife Fund's ReSource: Plastic Footprint Tracker. This tool will document the company's yearly progress towards the U.S. Pact's four primary targets, providing a clear picture of advancements made in creating more sustainable packaging solutions.
Verdafresh's proprietary barrier coating technology is at the forefront of enabling mono-material recyclable, flexible packaging. The company's films boast exceptional clarity and can deliver oxygen transmission rates (OTR) of less than 0.1 cc/100in2/day. This breakthrough allows brands to meet their sustainable packaging goals without compromising on product quality or recyclability, addressing a critical challenge in the industry's transition towards more environmentally friendly packaging solutions.
The collaboration between Verdafresh and the U.S. Plastics Pact represents a significant step forward in the quest for sustainable packaging. By combining Verdafresh's innovative technology with the collective efforts of the Pact's diverse members, there is a real potential to accelerate the transition towards a circular economy for plastics. This partnership not only benefits the environment but also offers new opportunities for businesses to meet growing consumer demand for sustainable products and packaging.
As the packaging industry continues to evolve, initiatives like the U.S. Plastics Pact and companies like Verdafresh play a crucial role in shaping a more sustainable future. Their efforts demonstrate that with innovation, collaboration, and a shared commitment to environmental stewardship, it is possible to create packaging solutions that protect products, satisfy consumers, and preserve the planet for future generations.
