The 2024 Paris Olympics have found an unlikely hero in American rap legend Snoop Dogg. The 52-year-old musician, whose real name is Calvin Cordozar Broadus Jr., has taken on the role of special correspondent for NBC with unparalleled enthusiasm, becoming a ubiquitous and energetic presence at the Games. His genuine excitement and support for American athletes across all sports have captivated viewers both in Paris and around the world, injecting a fresh and entertaining element into the Olympic coverage.
Snoop Dogg's Olympic journey began with a significant honor: he was chosen as one of the final torchbearers before the opening ceremony. Carrying the Olympic flame through the streets of Saint-Denis, home to the Stade de France Olympic Stadium, set the tone for his involvement in the Games. This symbolic role foreshadowed the impact he would have on the Olympic experience for athletes and spectators alike.
As the competitions got underway, Snoop Dogg quickly established himself as America's most enthusiastic cheerleader. He has been spotted at numerous events, from gymnastics to equestrian competitions, always dressed for the occasion and radiating infectious energy. At the women's gymnastics event, he danced in the stands wearing a t-shirt featuring Simone Biles' face. During the equestrian events, he donned full horse riding gear, embracing the spirit of each sport he attended. His support has extended to a wide range of athletes, including tennis star Coco Gauff and volleyball player Kelly Cheng.
The rapper's involvement goes beyond mere spectatorship. He has actively participated in promotional events, including a judo demonstration where he was awarded an honorary black belt. He even received a swimming lesson from Olympic legend Michael Phelps, showcasing his willingness to immerse himself fully in the Olympic experience. These moments of engagement have resonated with fans and athletes, creating memorable experiences that extend beyond the competitions themselves.
Snoop Dogg's presence at the Olympics has had a noticeable impact on viewership and engagement. NBC reported a significant increase in audience numbers compared to the 2021 Tokyo Olympics, with a five-day total audience average of 34 million viewers. This represents a 79% increase from the previous Games, which were affected by the pandemic. While multiple factors contribute to viewership, many have suggested that Snoop Dogg's entertaining and relatable presence has played a role in attracting and retaining viewers.
The internet has embraced Snoop Dogg's Olympic adventures, with clips and images of his enthusiastic support going viral on social media platforms. Fans in the stands have been seen holding up posters of the rapper, further cementing his status as an unexpected Olympic icon. His ability to connect with people across generations and backgrounds has made him a unifying figure in the often intense and competitive atmosphere of the Games.
For Snoop Dogg himself, this Olympic experience has been a dream come true. In an interview with NBC Nightly News' Lester Holt, he expressed his amazement at playing such a significant role in the Olympics, recalling how he used to watch the Games on TV as a child. His genuine excitement and self-described role as the biggest kid in the crowd have endeared him to athletes, officials, and spectators alike, making him a true ambassador for the Olympic spirit.
