The Biden-Harris Campaign has announced a significant milestone in its outreach strategy by committing $1.5 million in advertising buys with the National Newspaper Publishers Association, a pivotal network representing the Black Press of America. This initiative underscores the campaign's proactive approach to engaging Black voters and amplifying their voices through targeted media platforms.
Jasmine Harris, Director of National Black Media for Biden-Harris 2024, unveiled this partnership at the NNPA's 2024 Annual National Convention in Baltimore, Maryland. Highlighting the campaign's early and substantial investment in Black media, Harris emphasized its role in highlighting the stakes of the upcoming election for Black America. She noted President Biden and Vice President Harris's track record in job creation and reducing Black unemployment, framing these achievements as pivotal reasons for Black voters to mobilize in the 2024 election.
The NNPA, celebrating its 197th Anniversary this year, welcomed the Biden-Harris Campaign's support with Bobby R. Henry Sr., Chairman of the NNPA, stressing the significance of financial backing for Black-owned media. Henry affirmed that such support is crucial for sustaining and advancing the business interests of Black Press leaders, underscoring the campaign's commitment to tangible action in addition to verbal endorsements.
Dr. Benjamin F. Chavis, Jr., President and CEO of the NNPA, echoed these sentiments, highlighting the critical role of the Black vote in shaping the outcome of national elections. He expressed profound gratitude to the Biden-Harris Campaign for recognizing and responding to the priorities of Black America through strategic advertising initiatives with the NNPA.
The $1.5 million advertising commitment represents more than just a financial transaction; it symbolizes a broader effort to empower Black communities by ensuring their perspectives and concerns are prominently featured in national discourse. By partnering with the NNPA, the Biden-Harris Campaign aims to foster inclusive dialogue and mobilize voters around issues that directly impact Black lives.
In an election landscape where voter engagement and representation are paramount, the Biden-Harris Campaign's investment in the Black Press underscores a commitment to diversity, equity, and inclusion. It signifies a strategic alignment with media outlets that serve as essential platforms for informing and empowering Black voters across the country.
As the campaign progresses, the impact of this historic advertising buy will be measured not only in terms of electoral outcomes but also in the broader narrative of representation and advocacy within American politics. By leveraging the reach and influence of the NNPA, the Biden-Harris Campaign aims to galvanize support and mobilize voters towards a future that reflects the diverse voices and aspirations of all Americans.
For the Biden-Harris 2024 Campaign, this partnership with the NNPA represents a continuation of its efforts to build bridges and strengthen relationships within Black communities. By prioritizing investment in Black-owned media, the campaign reaffirms its commitment to equitable representation and meaningful engagement as fundamental pillars of democratic participation.
