JordanLuca, the London-based fashion brand led by designers Jordan Bowen and Luca Marchetto, made a triumphant return to Milan Fashion Week with their Spring/Summer 2025 runway show. The collection, which explored the juxtaposition of romance and rebellion experienced in the British class system, showcased the brand's signature style of breaking traditional menswear boundaries with a sophisticated edge.
Backstage, Bowen and Marchetto shared their vision with Hypebeast, stating, "The more feminine we go, in some ways, the more hyper-masculine we go." The duo's approach to fashion is rooted in the idea of playing with opposites, questioning the meaning of hyper-masculinity and hyper-femininity, and embracing the unpredictable nature of fashion. "We're thinking of the life that our objects are going to have, and the nature of fashion is that you cannot predict that," they explained.
The SS25 collection was a testament to JordanLuca's ability to merge seemingly disparate elements, as dainty dancers and ruthless punks collided on the runway with unmatched attraction. The brand's focus on sex and seductiveness was evident throughout the show, with Bowen and Marchetto rewriting the rulebook on desire and allure.
Strong-shouldered looks dominated the runway, blurring the lines between binary gender norms. Tweed bomber jackets with broad outlines were juxtaposed against the brand's signature dual-collared shirting and skintight biker shorts. Oversized parkas with colossal pockets provided supreme functionality, while striped knitwear played with the human form in unexpected ways.
Ballerina skirts were reimagined with notable accents that hugged the body, while dense motorcycle jackets were daringly ripped open at the chest. Knee-length blazers broke tradition, adorned with delicate glass flowers and paired with pointed footwear that sharpened natural proportions. Casual tank tops, frozen in time with preserved effects, were tucked into crocodile-stamped trousers and accessorized with spiked hairdos that stood out across the collection.
Bowen and Marchetto concluded, "JordanLuca is binary. It's very black and white, it's very one or the other, and I think that once you know the rules, then you can truly play with them." This philosophy was evident throughout the SS25 range, as the designers skillfully navigated the boundaries of masculinity and femininity, creating a collection that challenged conventions and celebrated the power of individuality.
As Milan Fashion Week continues, JordanLuca's SS25 collection serves as a powerful reminder of the brand's ability to push the boundaries of menswear, merging seemingly opposing elements to create a sophisticated, non-binary range that captivates and inspires. With their unique vision and unwavering commitment to innovation, Jordan Bowen and Luca Marchetto have solidified their position as trailblazers in the fashion industry, leaving an indelible mark on the Milan runway.
