Amadeus, a leading travel technology provider, has forged a strategic partnership with British Airways to revolutionize the airline's retailing capabilities through the implementation of the Amadeus Nevio platform. This collaboration aims to transition British Airways towards a modern Offer and Order retailing strategy, leveraging AI and modular technology to provide dynamic, personalized customer experiences.
British Airways, in conjunction with Amadeus, will utilize Nevio’s Offer and Order suite to create more adaptable and contextually relevant products and bundles. This suite includes Dynamic Offer Pricing, which enables real-time pricing adjustments based on market dynamics, and a comprehensive set of digital tools designed to enhance the booking experience across all devices and channels. The partnership will also focus on creating a seamless, disruption-free servicing experience for customers.
Nevio's architecture, rooted in IATA's Offer and Order principles, benefits from the latest advances in AI and open modular technology. This approach allows British Airways to quickly respond to market demands, differentiate itself from competitors, and drive significant value across its business operations. Amadeus’s extensive experience and innovative technology underpin this strategic collaboration, which aims to position British Airways as a leader in airline retailing.
Colm Lacy, British Airways’ Chief Commercial Officer, emphasized that the airline’s goal is to transform its digital customer experience and become a world leader in airline retailing. This ambition is supported by a £7 billion investment aimed at modernizing the airline. The partnership with Amadeus will enhance British Airways' business processes with greater agility, allowing it to anticipate and meet the needs of modern travelers.
Maher Koubaa, Executive Vice President Travel Unit and Managing Director EMEA at Amadeus, highlighted the transformative nature of this partnership. Having worked closely with British Airways for over two decades, Amadeus is well-positioned to help shape the future of aviation retailing. This collaboration marks a significant milestone in creating a retailing environment driven by dynamic, personalized offers and next-generation order management.
Spanish Stock Exchange: AMS
Price: €65.86
Change: - €1.54 (2.28%)
Technical analysis of Amadeus reveals that the stock is currently in an uptrend, supported by several technical indicators. The 50-day and 200-day moving averages show a positive convergence, indicating continued upward momentum. The Moving Average Convergence Divergence (MACD) indicator is above the signal line, further suggesting bullish market sentiment. Fibonacci retracement levels highlight critical support at €59.00 and resistance at €63.00, marking these as key levels for potential price movement. Bollinger Bands are widening, indicating increased volatility and the likelihood of the current trend continuing. Investors are advised to monitor these indicators for potential shifts in market dynamics. British Airways' partnership with Amadeus aligns with the International Air Transport Association's vision of a fully Offer and Order-based retailing environment by 2030. This collaboration enables British Airways to innovate in its retailing strategies and revenue generation, ensuring that the airline can grow and adapt in line with its business ambitions. This partnership signifies a major step forward in the journey towards enhanced, modernized airline retailing.
