Backdrop & Context
JSW Steel's digital journey represents a fundamental shiftin how the steel manufacturing giant approaches its business operations. Withproduction capacity of 35.7 million metric tons per annum across facilities inIndia and the USA, and plans to expand to 38.5 million metric tons, the companyfaced mounting pressure to modernize its technological infrastructure. Thetraditional plant-centric approach, which prioritized production efficiencyover customer experience, no longer aligned with market demands forpersonalization, transparency, and responsiveness.
Who's Involved?
At the center of this transformation is Salesforce, whose MuleSoftintegration platform serves as the technological backbone connecting JSWSteel's disparate systems. PwC has played a crucial implementation role,designing solutions that extend beyond standard business requirements. JSWSteel itself, as the flagship company of the $24 billion JSW Group, bringsconsiderable scale and complexity to the project, with operations spanningmultiple countries, customer segments, and product categories.
Integration Challenges
The steel manufacturer confronted a formidable integrationchallenge: unifying a diverse ecosystem of internal and external systems tocreate a seamless order fulfillment process. This required connectingenterprise resource planning, customer relationship management, demandplanning, manufacturing applications, and data warehousing platforms. Criticaldata on orders, inventory, product configurations, and pricing needed to floweffortlessly across the enterprise, necessitating an integration infrastructurethat offered more than basic connectivity.
MuleSoft's Technological Solution
MuleSoft has enabled JSW Steel to develop, manage, andgovern over 120 APIs that connect up to 32 different systems. Theseintegrations have accelerated order processing by establishing tightconnections between Salesforce CRM, demand planning tools, ERP systems, andmanufacturing platforms. Pre-built connectors automatically synchronize masterdata between systems, ensuring data accuracy and providing sales and operationsteams with real-time inventory visibility for proactive decision-making.
Operational Improvements
The integration platform has revolutionized inventorymanagement, allowing JSW Steel to reroute surplus or available inventory towardactive customer orders. This capability optimizes stock utilization, improvesproduction scheduling, and enhances delivery performance. API-driven data flowshave replaced manual processes across departments, reducing customer servicecosts while supporting hyper-personalization strategies through an enterprisedata visualization platform that provides precise customer insights.
Scalability & Performance Metrics
The system's architecture emphasizes scalability throughcomposable, reusable APIs currently deployed across four customer segments, sixmajor product categories, and various domestic and export facilities.MuleSoft's integration success rate stands at an impressive 99.7%,demonstrating the platform's reliability. Annual API calls have increased by52%, reaching 7.2 million, which highlights exponential adoption growth acrossthe organization.
Business Impact
JSW Steel's digital transformation extends far beyondtechnical integration, creating a comprehensive digital backbone that powersintelligent, efficient, and customer-focused business operations. Theinitiative has enabled the company to scale operations while simultaneouslyreducing costs and enhancing customer experiences throughout the order-to-cashcycle. By connecting previously siloed systems and automating criticalprocesses, JSW Steel has positioned itself to respond more effectively tomarket changes and customer demands in an increasingly competitive industry.
Key Takeaways:
• JSW Steel is transitioning from plant-centric tocustomer-first operations using Salesforce's MuleSoft integration platform
• MuleSoft has enabled creation of 120+ APIs connecting 32systems, with 99.7% integration success rate
• Annual API calls have increased 52% to 7.2 million,demonstrating rapid adoption across the organization
• Real-time inventory visibility allows for optimized stockutilization and improved delivery performance
• PwC led implementation with solutions extending beyondtraditional business requirements
• The digital transformation supports JSW Steel's expansionfrom 35.7 to 38.5 million metric tons production capacity
