Central Pattana, a leading retail property developer in Thailand, has proudly launched 'Pride for All,' a nationwide campaign celebrating Pride Month at Central shopping centers across the country. This initiative, which aligns with recent government policies advocating for diversity and equality, aims to position Thailand as a top LGBTQ+ friendly destination and potentially host World Pride 2030. The campaign is expected to attract half a million people at Central shopping centers nationwide in June, stimulating tourism and the economy.
The 'Pride for All' campaign kicked off with a series of colorful Pride events nationwide in June. Central World's "Rhythm of Pride 2024" marked the beginning of Thailand's Pride events after a four-year hiatus. The event, led by Lukkade-Metinee and supported by various organizations, celebrated diversity with over 500 LGBTQIAN+ community members. Highlights included a fashion show parade on the 80-meter Rainbow Runway, featuring Victoria's Secret, Drag Queens, and the launch of the Crybaby Pride Parade Figure Limited Edition in rainbow design, along with the Special Giant Pride Wings Show featuring the 3.5-meter Crybaby Let Your Colors Pop Giant Figure.
The 'Bangkok Pride Festival 2024' celebrated the LGBTQIAN+ community's strength and marriage equality on Rainbow Road. The event featured five main processions representing different forms of love, covering over 2.5 kilometers and culminating at Central World. Participants waved a giant flag to celebrate Pride month, with over 200,000 LGBTQIAN+ attendees uniting alongside a 200-meter-long rainbow flag.
In addition to the events in Bangkok, Pride celebrations will be held at Pride Landmarks nationwide, including Central Chiang Mai, Samui, Phuket, Hat Yai, Pattaya, Rayong, Korat, Khon Kaen, and more. These locations will be packed with events throughout the month, showcasing the country's commitment to diversity and equality.
Central Pattana is also offering special promotions for international customers from June to July 2024. Visitors can receive a Welcome Package worth over 10,000 THB by showing their passport and signing up for The 1 membership. During The Greatest Grand Sale 2024 (June 7 - July 31), customers who spend 5,000 THB can redeem a special Bath & Bloom Travel Set spa product, with Klook customers able to redeem the set with a 4,000 THB purchase. Chinese customers paying with WeChat Pay or AliPay will receive special exchange rates at participating branches.
The 'Pride for All' campaign demonstrates Central Pattana's commitment to promoting diversity, equality, and inclusivity. By celebrating Pride Month on a nationwide scale, the company aims to create a welcoming environment for the LGBTQ+ community and position Thailand as a top destination for LGBTQ+ travelers. The campaign's success is expected to have a positive impact on tourism and the economy, as it attracts visitors from around the world to celebrate Pride in Thailand.
Central Pattana's initiative aligns with the growing global trend of businesses and organizations supporting and empowering the LGBTQ+ community. By taking a proactive stance in celebrating diversity and equality, the company sets an example for other businesses in Thailand and beyond, encouraging them to create inclusive environments and support the LGBTQ+ community.
As the 'Pride for All' campaign continues throughout June, it is expected to bring together people from all walks of life to celebrate love, diversity, and equality. The colorful events, promotions, and activities planned by Central Pattana will not only provide entertainment and enjoyment for visitors but also serve as a powerful symbol of the country's commitment to creating a more inclusive society for all.
