Lee, a renowned US denim brand with a rich heritage, has joined forces with HeyDude, a footwear brand owned by Crocs, to introduce a new footwear line that embodies a coastal vibe. The collaboration brings together Lee's iconic denim style and HeyDude's focus on playful comfort, resulting in a unique collection that strikes a balance between standing out and playing it cool.
The capsule collection showcases two distinct styles: the 'Wally Lee' and the 'Wendy Lee'. The 'Wally Lee' is a reimagined version of HeyDude's most popular men's style, featuring a railroad denim stripe and an exclusive illustrated graphic in the footbed. On the other hand, the 'Wendy Lee' is a cream multi-print patterned take on HeyDude's best-selling women's style.
American actor Chase Stokes, known for his role in the Netflix drama series 'Outer Banks', has been chosen to front the campaign for this collaboration. Stokes' association with the coastal-inspired footwear line aligns perfectly with his on-screen persona and the overall theme of the collection.
Joe Broyles, Vice President of Global Collaborations at Lee, expressed his enthusiasm for the partnership, stating, "HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market. The brand's popularity and focus on playful comfort resonates with our customer." This collaboration allows Lee to expand its reach and appeal to a wider audience through the fusion of denim and footwear.
Paul Nugent, SVP Chief Marketing Officer at HeyDude, echoed the sentiment, saying, "Bringing two brands together, known for their iconic comfort and versatility, Lee's rich denim heritage blends perfectly with HeyDude's relaxed attitude. The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much needed comfort our fans have grown to expect from HeyDude."
The Lee x HeyDude collaboration footwear is now available on the HeyDude website, with both styles priced at £69.99. The launch of this collection marks an exciting milestone for both brands, as they aim to capture the essence of a laid-back, coastal lifestyle while delivering the comfort and style their customers have come to expect.
HeyDude, founded by Italian businessman Alessandro Rosano in 2008, has experienced significant growth since being acquired by Crocs, Inc. in 2022. The brand launched in the UK in March 2024 and has quickly become one of the fastest-growing brands in the US under Crocs, Inc.'s ownership.
NASDAQ: CROX
Current price: $135.50
Change: + 2.3%
The stock is currently in an uptrend, with the price consistently making higher highs and higher lows over the past few months. The stock has a strong support level around $130, which has been tested multiple times in recent trading sessions. The stock faces resistance around the $140 level, which it has struggled to break above in the past month. The stock is trading above its 50-day and 200-day moving averages, indicating a bullish sentiment. The MACD indicator shows a bullish crossover, with the MACD line crossing above the signal line, suggesting positive momentum. The stock has recently retraced to the 23.6% Fibonacci level and has bounced off this level, indicating potential for further upside. The stock is currently trading near the middle of the Bollinger Bands, suggesting that it is neither overbought nor oversold. A breakout above the upper Bollinger Band could signal a continuation of the uptrend, while a breakdown below the lower Bollinger Band could indicate a potential trend reversal.
Based on the technical analysis, Crocs appears to be in a strong uptrend, with the launch of the Lee x HeyDude collaboration footwear potentially contributing to positive sentiment surrounding the company. However, investors should monitor key resistance levels and be aware of any potential trend reversals.
