In the verdant expanses of Karnataka, where sugarcane fields stretch beneath the sun, Aruna Urs and Chandra S stumbled upon a remarkable discovery. Their serendipitous encounter with a local moonshiner in Huliyar, Belgaum district, sparked a vision that would culminate in the creation of Huli, India's pioneering jaggery-based rum. This artisanal spirit, named after Huliyar, is set to disrupt the traditional liquor market with its unique blend and heritage.
After eight years of meticulous development, Huli is poised to make its debut on August 15, 2024, with an initial release of approximately 2,000 bottles. The launch will focus on the cities of Bengaluru and Mysuru, where the rum's rich, earthy notes and artisanal craftsmanship are expected to capture the imagination of discerning connoisseurs. Huli represents a departure from the conventional rum, which often relies on molasses, by utilizing jaggery—a natural sweetener derived from sugarcane.
The journey to bringing Huli to market was fraught with challenges, from sourcing the finest jaggery to perfecting the distillation process. Urs and Chandra’s dedication to maintaining high standards in every aspect of production underscores their commitment to quality. Their aim is to elevate the image of rum, shedding the stereotype of it being a poor man’s drink and positioning it as a sophisticated and premium spirit.
The production of Huli involves a blend of traditional techniques and modern technology. The jaggery is meticulously processed to ensure a high-quality base, which is then distilled in small batches to maintain its distinctive flavor profile. This careful attention to detail is intended to resonate with enthusiasts who appreciate the nuances of a well-crafted spirit.
The duo’s vision extends beyond just creating a novel product; they seek to revitalize the regional distilling tradition and introduce it to a broader audience. Huli is not merely a product but a testament to the potential of Indian spirits in the global market. By harnessing the rich heritage of Indian jaggery and blending it with contemporary distillation methods, Urs and Chandra aim to set a new standard in the world of spirits.
As the launch date approaches, the anticipation builds. Huli promises to be more than just a drink; it embodies a cultural renaissance and a bold new chapter in India’s liquor industry. With its unique ingredients and artisanal approach, Huli is set to redefine perceptions and elevate the status of Indian rum on the global stage.
