In a captivating display of sartorial ingenuity, British designer Craig Green unveiled his Spring/Summer 2025 menswear collection during an intimate off-schedule show at the Silver Building in East London. As London Fashion Week celebrated its 40th anniversary, Green's presentation stood out as a testament to his unparalleled ability to deconstruct and rebuild menswear archetypes.
The show commenced with the enchanting sound of enthusiastic violins, setting the stage for Green's 39-look collection. The designer masterfully combined traditional suiting with motocross elements, artistic draping, and fringed embellishments, creating a sense of familiarity while simultaneously pushing the boundaries of conventional menswear.
Green's signature style was evident throughout the collection, as he expertly inserted bold paneling and materials into striking silhouettes, transforming them into marvelously unordinary creations. The show notes aptly described the process as "like a young boy exploring an engine, components are carefully taken apart." This disassembled nature was particularly prominent in the leather outerwear, which featured exaggerated belts, fringes, and circular consoles, as well as in the straight-fit suits with exposed shoulder padding.
Accessories played a significant role in the collection, with dozens of belts cinching the waist and showcasing texturized embroidery. Green's collaboration with Fred Perry was prominently displayed on the runway, featuring pop-collared shirts. Additionally, the designer's inaugural collaboration with Eastpak introduced essential backpacks with elongated straps and removable pouches, adding a functional yet stylish element to the looks.
Asymmetrical drapery, assembled with sirened firetruck graphics, and semi-translucent fabrics moving against the wind on lightweight uniforms added a sense of fluidity and movement to the collection. Green's signature knitwear also made a strong appearance, with elongated strings pouring from thick-collared pullovers in a palette of pinks, blues, greys, and browns, creating a visually striking and tactile experience.
The collection concluded with four looks made from recycled, hand-woven jersey, showcasing blooming floral illustrations that evoked the essence of summer sunshine. These pieces demonstrated Green's commitment to sustainability and his ability to incorporate eco-friendly materials into his avant-garde designs.
As the fashion world eagerly awaits more London Fashion Week content, Craig Green's SS25 collection stands as a testament to his unrivaled creativity and his ability to continually redefine the boundaries of menswear. Through his masterful deconstruction and reconstruction of familiar elements, Green has once again proven himself to be a visionary force in the fashion industry, captivating audiences with his ambitious and marvelously unordinary designs.
