Kylie Cosmetics is embarking on a significant partnership, debuting at Ulta Beauty at Target. Beginning June 9, a curated collection of Kylie's iconic lip products, including the Matte Lip Kit, Tinted Butter Balm, and High Gloss, is available in stores and online at target.com/ultabeauty. This marks a pivotal moment for the brand, originally launched in 2015 and expanded into physical retail in 2018 at Ulta Beauty. Now, this collaboration with Target is set to bring Kylie's products even closer to beauty enthusiasts nationwide.
The expansion is a strategic milestone for Kylie Cosmetics, reflecting the importance of its partnerships with both Ulta Beauty and Target. Kylie Jenner expressed her excitement about the collaboration, highlighting the accessibility and convenience it brings to fans. Rick Gomez, Target's executive vice president, emphasized the unique prestige experience offered by this partnership, featuring bestselling items like the Matte Lip Kit and High Gloss. Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, echoed these sentiments, noting the added convenience and discovery opportunities for guests.
Kylie Cosmetics' journey began with the launch of Kylie Lip Kits, featuring three liquid lipsticks and corresponding lip liners. Over time, the brand expanded to over 400 SKUs, encompassing eye, complexion, and lip innovations. In 2021, with support from Coty, Kylie Cosmetics relaunched with improved, clean, and vegan formulas. This global beauty powerhouse now offers products in over 50 countries, maintaining a strong resonance with beauty enthusiasts.
The core lip collection available at Ulta Beauty at Target includes iconic products such as the Matte Lip Kit, Velvet Lip Kit, Matte Liquid Lipstick, Tinted Butter Balm, and High Gloss. Each product is designed to deliver high-quality, high-pigment, and high-performance formulations. Additional offerings like the Matte Lipstick, Crème Lipstick, Precision Pout Lip Liner, Plumping Gloss, Lip Oil, and Sugar Lip Scrub round out the collection, ensuring something for every beauty preference.
Kylie Cosmetics has garnered a dedicated following, with its products often selling out quickly. The brand's ability to authentically connect with consumers has been recognized by industry leaders, including Fast Company. This new phase of expansion into Ulta Beauty at Target underscores the brand's ongoing growth and commitment to delivering high-quality beauty products to a broader audience.
Coty is the parent company of Kylie Cosmetics
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