Haier Europe, a prominent player in the major appliances industry and part of Haier Smart Home, has taken a significant step towards establishing itself as a composable, data-driven enterprise by choosing Orange Business connectivity and IoT services. This strategic partnership aims to support Haier's vision of becoming the first consumer choice for smart home solutions while optimizing resource consumption and extending the life of its products.
As part of its digital transformation journey, Haier Europe sought a flexible platform that could align technology with its business objectives and maintain its competitive edge. The company required a composable and adaptable network that delivers a complete end-to-end service, with both openness and advanced security. Orange Business' digital, on-demand, and modular solution, the Evolution Platform, perfectly aligns with Haier's design, production, and consumption practices, contributing to the development of innovative servitization models such as 'pay-per-wash', which is managed directly by Haier's apps.
Orange Business is leveraging its global cloud connectivity and embedded cybersecurity capabilities to support every step of Haier's transformation journey. The Evolution Platform combines a network-as-a-service experience with an open ecosystem, enabling Haier to access solutions as needed, all fortified by performance-focused Service Level Agreements. This approach simplifies complexity and provides Haier with the agility and flexibility required to thrive in the dynamic smart home solutions market.
The Evolution Platform roadmap is based on orchestrating three pivotal building blocks: cloud, connectivity, and cybersecurity. The initial deployment for Haier includes Flexible SD-WAN, with Orange Business consultants advising on the underlay and overlay options that best suit the business. Security is delivered via a protection suite that secures 5,000 users, supported by the management skills of Orange Cyberdefense. Orange cloud connectivity provides secure access to multi-clouds via SD-WAN, all managed by a customer portal and a network performance monitoring solution that offers both control and visibility.
Simone Pezzoli, Group Chief Digital Technology Officer at Haier Europe, emphasized the importance of the Evolution Platform in optimizing operations and efficiencies within the company's cloud-first strategy. "Orange Business provides us with an agile and composable platform, simplifying cloud connectivity and automation, while being elastic enough to satisfy our dynamic business model and digital ambitions," Pezzoli stated.
Francesca Puggioni, Managing Director of Southern Europe at Orange Business, expressed excitement about the opportunity to support Haier Europe in their digital journey. "Haier Europe will benefit from our cloud, connectivity, and security expertise through Evolution Platform. This highly optimized platform is designed to accelerate digital transformation while providing high visibility on processes to enhance business performance," Puggioni said.
The partnership between Haier Europe and Orange Business showcases the growing importance of cloud-first platforms in enabling businesses to innovate, optimize operations, and enhance customer experiences. By adopting the Evolution Platform, Haier Europe is well-positioned to leverage the power of data, connectivity, and security to drive its sustainable solutions forward and maintain its position as a leader in the smart home solutions market.
As Haier Europe continues to innovate and develop cutting-edge solutions, such as the 'pay-per-wash' servitization model, the scalability and flexibility provided by Orange Business' Evolution Platform will be crucial in supporting the company's growth and digital ambitions. This collaboration serves as a prime example of how technology can be harnessed to drive business transformation and create value for consumers in the rapidly evolving smart home industry.
HKEX: 6690
Current Price: HK$25.95
Change: + HK$0.20 (+0.78%).
Haier Smart Home has shown a slight upward trend in the recent trading session. The stock is currently in an uptrend, with the price making higher highs and higher lows. The uptrend is supported by moderate trading volumes, indicating a positive sentiment among investors. The stock is trading above its 50-day and 200-day moving averages, which act as support levels and suggest a bullish trend. The MACD indicator has recently shown a bullish crossover, with the MACD line crossing above the signal line, indicating a potential buying opportunity. The stock has recently retraced to the 23.6% Fibonacci retracement level and found support, suggesting that the uptrend may continue. If the stock maintains its upward momentum, the next resistance levels based on Fibonacci extensions are at HK$27.50 (161.8% extension) and HK$29.00 (200% extension). The stock price is currently trading near the middle of the Bollinger Bands, indicating that the stock is neither overbought nor oversold. A break above the upper Bollinger Band could signal a continuation of the uptrend, while a break below the lower band could suggest a potential trend reversal. Based on the technical analysis, Haier Smart Home stock exhibits a positive outlook, with the uptrend supported by moderate trading volumes and favorable indicators. Investors should monitor key support and resistance levels, as well as any potential changes in market sentiment or company fundamentals, to make informed trading decisions.
