Danone UK & Ireland has taken a groundbreaking step in the world of sports nutrition with the launch of its new initiative, GetPRO Professional. Unveiled at the European College of Sports Science's congress in Glasgow, this innovative program aims to democratize access to expert sports nutrition advice for athletes at all levels, from grassroots to elite.
The GetPRO Professional program has been meticulously crafted with input from leading sports nutrition experts. It offers a comprehensive package of professional tools, mentorship opportunities, and funding to support sports nutritionists who work with non-elite athletes and local sports clubs. This initiative represents a significant shift in the sports nutrition landscape, as traditionally, only top-tier athletes have had access to specialized nutritional guidance.
At the heart of the GetPRO Professional program is the Grassroots Sports Nutrition Grant, a funding scheme developed in partnership with The Nutrition Society. This grant is specifically designed to support early-career sports nutritionists, defined as those within ten years of their latest graduation. With awards of up to £2000 available, the grant aims to empower these professionals to provide evidence-based nutritional support to local grassroots sports clubs and teams. Applications for this grant are being accepted until August 18, 2024, with a focus on proposals that promise the most significant impact on community sports.
The launch of GetPRO Professional aligns seamlessly with Danone's broader health commitments announced in 2023. These commitments include ensuring that at least 90% of Danone's products by sales volume in the UK & Ireland are not classified as high in fat, sugar, or salt according to UK Government regulations. This dedication to healthier product offerings underscores Danone's commitment to promoting overall wellness and nutrition.
GetPRO, the brand behind this initiative, offers a diverse range of 13 high-protein dairy snacks. These products are specifically formulated for individuals looking to enhance their workout performance while enjoying tasty, nutritious snacks. Each product in the GetPRO line contains between 15-25 grams of protein per serving, available in various forms including yoghurts, mousses, puddings, pouches, and drinks. This product range demonstrates Danone's understanding of the varied needs and preferences of athletes and fitness enthusiasts.
The credibility and potential impact of the GetPRO brand have been further bolstered by its recent partnership with Team GB. GetPRO has been named the Official Yoghurt Partner for the Paris 2024 Olympic Games, a testament to the brand's quality and relevance in the world of sports nutrition. This partnership not only elevates the brand's profile but also provides a platform to showcase the importance of proper nutrition in athletic performance at the highest level.
By launching the GetPRO Professional programme, Danone UK & Ireland is addressing a crucial gap in the sports nutrition sector. The initiative recognizes that nutritional needs and challenges exist across all levels of sports participation, not just at the elite level. By providing resources, funding, and expert guidance to sports nutritionists working with grassroots athletes, Danone is helping to create a more inclusive and informed sports nutrition landscape. This approach has the potential to improve athletic performance, enhance overall health, and foster a deeper understanding of nutrition's role in sports at all levels of competition.
