In a groundbreaking move, United Airlines has introduced Kinective Media, a first-of-its-kind media network that harnesses the power of travel behavior insights to connect customers with personalized, real-time advertising, content, experiences, and offers from top-tier brands. This innovative technology platform empowers marketers to extend their reach across a wide array of channels, including United's award-winning mobile app and inflight entertainment screens, offering an unparalleled opportunity to engage with a captive audience.
Kinective Media has already garnered the attention of prominent brands and agencies, forging partnerships with industry leaders such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and Dentsu. The platform's focus lies in cultivating premium brand relationships across key verticals, including retail, luxury goods, financial services, automotive, media brands, and travel. With a formal commercial launch planned at the prestigious Cannes Lions International Festival of Creativity, Kinective Media is poised to revolutionize the way brands interact with consumers in the travel space.
Richard Nunn, CEO of MileagePlus, emphasized the unique value proposition of Kinective Media, stating, "We've built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale. Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel, from brand consideration to conversion, in a way that's highly personalized and relevant, and we're already seeing impressive results."
Kinective Media's approach prioritizes the enhancement of the travel experience while fostering the trust that travelers place in United. The platform ensures the privacy of United customers by creating aggregated and anonymized audience segments based on the insights of U.S. customers aged 18 and over, without granting advertisers access to personally identifiable information. Moreover, all U.S. customers have the option to opt-out of Kinective Media targeted advertising at any time, giving them control over their data and preferences.
Two of United's most impactful media channels, its award-winning mobile app and the growing number of inflight entertainment screens across its fleet, serve as key touchpoints for Kinective Media partners to scale their content. The United Mobile App, boasting over 110 million total downloads across IOS & Android and nearly 100 million sessions per month, is the world's most downloaded airline mobile app. The app continuously incorporates new, industry-first features to enhance the travel experience, such as the ability to automatically switch from a middle seat to a window or aisle seat if it becomes available and live personalized flight notifications with Live Activities for iPhone.
United's seatback entertainment system, with nearly 100,000 screens across its fleet and plans for expansion as part of the United Next plan, offers another powerful avenue for brand engagement. With an average flight time of 3.5 hours, there is significant potential for capturing travelers' attention. The inflight content, available in more than 20 languages, includes free access to over 2,800 movies and shows, a new 3D moving map, personalized connecting gate information, and digitized food and drink menus. The new United signature interiors feature state-of-the-art HD touch screens in each cabin class, further enhancing the inflight entertainment experience.
As United Airlines continues to innovate and redefine the travel experience, Kinective Media represents a significant step forward in the convergence of adtech, personalization, and customer engagement. By leveraging the power of data-driven insights and cutting-edge technology, United is setting a new standard for how brands can connect with consumers in the ever-evolving landscape of travel and advertising.
NASDAQ: UAL
Current Price: $52.75
Change: + $1.32 (+2.57%)
The stock is currently in an uptrend, with a series of higher highs and higher lows. The stock has recently broken above its 200-day moving average at $50.20, which now acts as a strong support level. The next resistance level is at $55.00, the stock's previous high. The 50-day MA has crossed above the 200-day MA, forming a "golden cross," which is a bullish signal. The MACD line is above the signal line and the histogram is positive, indicating strong bullish momentum. The stock has retraced more than 61.8% of its previous decline, suggesting a potential continuation of the uptrend. The stock is trading near the upper Bollinger Band, indicating strong bullish sentiment. However, this also suggests that the stock may be overbought in the short term. In summary, the technical analysis suggests that United Airlines' stock is in a strong uptrend, with bullish indicators across multiple timeframes. However, investors should be cautious of potential short-term pullbacks due to the stock's overbought condition. Overall, the launch of Kinective Media and its potential to drive additional revenue and customer engagement may contribute to the positive sentiment surrounding the stock.
