The recent announcement of Red Velvet's comeback in June has sparked a wave of frustration and anger among fans, who have accused SM Entertainment of mistreating the popular girl group. The controversy began when Red Velvet's Joy expressed her frustration with the label's lack of communication regarding their comeback plans and activities for their upcoming 10th debut anniversary. Although SM Entertainment subsequently announced the group's comeback, fans remain dissatisfied with the seemingly rushed schedule and alleged mistreatment.
One of the main points of contention is the short promotional period for Red Velvet's new mini-album. With the comeback announcement made only a couple of days ago and no confirmed release date, fans argue that the timeline is too tight compared to the several weeks or even months that most K-Pop groups have between their comeback announcement and the actual release. This compressed schedule has left fans concerned about the quality of the promotion and the group's ability to properly showcase their new music.
Moreover, fans have accused SM Entertainment of using Red Velvet's comeback as "damage control" to divert attention from the recent alleged NCT sex scandal that has been making headlines. The timing of the announcement, coupled with the lack of a confirmed release date and pre-order information, has led fans to believe that the label is rushing the comeback to shift the focus away from the negative publicity surrounding NCT.
The lack of communication between SM Entertainment and fans has further fueled the controversy. It was only through an announcement on the variety show "Animal Farm," which Joy hosts, that fans learned about Red Velvet filming the music video for their comeback. Joy had to miss an episode due to the filming, highlighting the label's failure to keep fans informed about the group's activities and plans.
Fans have taken to online forums to express their frustration and anger over the situation. Many have criticized SM Entertainment for their alleged incompetence and mistreatment of Red Velvet, with some even comparing the label unfavorably to smaller companies. The comments reflect a growing sense of discontent among fans who feel that the group is not receiving the respect and support they deserve from their management.
As Red Velvet prepares for their 10th anniversary comeback, fans remain skeptical and concerned about the plans surrounding this milestone event. While they hope that the comeback will be a pleasant surprise, the current situation has left many fans worried and disappointed. The alleged mistreatment of Red Velvet by SM Entertainment has once again brought to light the importance of proper communication, planning, and respect for artists in the K-Pop industry.
It remains to be seen how SM Entertainment will address the concerns raised by fans and whether they will take steps to improve their management of Red Velvet in the future. As the group approaches their 10th anniversary, fans are eager to see them receive the recognition and support they deserve, both from their label and the wider K-Pop community.
