In a sartorial symphony that resonates with the vibrant aquatics community, SquadLocker®, a trailblazer in the realm of custom team apparel, has forged a transformative partnership with RYTE Sport™, a renowned manufacturer of high-performance sublimated swimwear.
This strategic alliance marks a significant milestone for SquadLocker, as the company expands its offerings beyond spirit wear and gear to include the specialized domain of competitive aquatic apparel. The partnership will empower teams and organizations in water sports, including swimming, water polo, and diving, to access a comprehensive custom apparel solution that seamlessly integrates RYTE Sport's cutting-edge swimwear.
Fletcher Jones, SquadLocker's CEO, expressed his enthusiasm for the collaboration, stating, We're thrilled to partner with RYTE Sport to serve our many water sports customers better. Until recently, we could only offer spirit wear and gear, but not the actual swimsuits. Now, our customers can fully leverage our tech-enabled digital stores for all swimwear orders, plus access our roster tools, vouchers, and more.
Alex Young, the CEO of RYTE Sport, echoed the sentiment, remarking, Our partnership with SquadLocker provides the ultimate solution for aquatics athletes to continue to compete in RYTE swimwear and top-of-the-line custom apparel. Young further emphasized the shared values and customer-centric approach that have brought the two companies together.
This transformative partnership will provide teams and organizations with a streamlined, versatile, and technologically advanced platform for managing their aquatic apparel needs. Through SquadLocker's innovative SquadStudio™ design tool, users can effortlessly customize swimwear, creating vibrant, eye-catching designs that capture the essence of their respective teams.
Leveraging the power of on-demand sublimation technology, SquadStudio connects high-quality, personalized designs with single-unit production, ensuring that each athlete receives a uniform that is tailored to their individual needs. This revolutionary approach eliminates the constraints of ordering windows, minimum order quantities, and complex logistics that have long plagued the aquatics apparel industry.
Gary Goldberg, SquadLocker's President and Founder, expressed his excitement about the expansion into the watersports market, stating, Watersports represent a significant market, and we're excited to expand our offerings beyond spirit wear to swimwear uniforms. This expansion will support watersports teams and athletes including SportsEngine® Motion members, through our relationship with SportsEngine.
The partnership between SquadLocker and RYTE Sport comes at a pivotal moment, as the watersports community continues to thrive and grow. According to industry data, there are over 400,000 registered swimming athletes, 50,000 water polo athletes, and more than 200 diving clubs nationwide. This collaboration aims to empower these athletes by providing them with high-performance, customized swimwear that enhances their competitive edge.
As SquadLocker and RYTE Sport embark on this sartorial synergy, the aquatics community can look forward to a future where custom apparel solutions seamlessly integrate with the specialized needs of water sports, ushering in a new era of unparalleled convenience, creativity, and performance.
