In a groundbreaking move to fortify its position in the burgeoning Asian HVAC market, LG Electronics is presently hosting the inaugural LG HVAC Consultant Leaders' Summit, LG Alumni Event, in Seoul, South Korea, from May 28 to 31. This first-of-its-kind event brings together 46 HVAC consultants from five key Asian countries: Indonesia, Singapore, Thailand, the Philippines, and Vietnam. The summit serves as a platform for these consultants to gain invaluable industry insights from LG's extensive expertise and to familiarize themselves with the company's cutting-edge technologies in the HVAC sector.
The role of technical consultants in the HVAC industry cannot be overstated. They play a pivotal role in supporting customers across crucial areas such as system design, installation guidance, and maintenance support. By fostering close collaborations with consultants in each market, LG is well-positioned to deliver a differentiated customer experience that significantly enhances the value of its industry-leading HVAC solutions. This strategic approach underscores LG's commitment to not only providing top-notch products but also ensuring comprehensive support throughout the entire lifecycle of its HVAC systems.
Asia has emerged as a key market for LG's HVAC business expansion, driven by its immense growth potential. The region is witnessing a surge in demand for smart HVAC systems that offer integrated IoT control, building automation, and real-time performance monitoring. This demand is fueled by an increase in commercial construction activities and the implementation of stricter government energy-saving policies. As a respected provider of high-efficiency residential and commercial HVAC solutions based on innovative heat pump technology, LG is actively collaborating with universities and research institutes to develop the next generation of cutting-edge heat pump systems, further solidifying its position as a frontrunner in the industry.
In 2023, LG announced an ambitious goal to more than double the sales volume of its residential and commercial HVAC business by 2030. This strategic move is aimed at securing the company's position as a global top-tier HVAC solutions provider. To achieve this objective, LG recognizes the importance of engaging with and empowering its consultant network, as they play a crucial role in driving the adoption and success of its HVAC solutions in the market.
The LG HVAC Consultant Leaders' Summit features a series of engaging seminars led by industry experts, covering key topics such as zero-carbon buildings and the role of Artificial Intelligence in the HVAC industry. These seminars are designed to equip the participating consultants with new insights into the trends and technologies shaping the HVAC landscape in Asia and worldwide. By arming its consultant network with the latest knowledge and tools, LG is empowering them to better serve their clients and drive the growth of the HVAC industry in their respective markets.
While Asia serves as the starting point, LG has ambitious plans to strategically expand its consultant network on a global scale. The company aims to extend its outreach efforts to regions with high-growth potential, such as Central and South America. By replicating the success of the LG HVAC Consultant Leaders' Summit in these markets, LG seeks to establish a strong foothold and gain a competitive edge in the global HVAC industry.
James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company, expressed his enthusiasm for the summit, stating, "It's a pleasure to be sharing our cutting-edge technologies and industry insights with professional HVAC consultants from some of Asia's most dynamic markets. We will continue to collaborate closely with our consultant network to ensure the best customer outcomes and to grow our influence throughout the Asia region." This statement underscores LG's commitment to fostering strong partnerships with its consultant network and leveraging their expertise to drive the success of its HVAC business in Asia and beyond.
